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A lot of small businesses are seasonal, which means they have busy times of the year and certain months that are considered off-season. If your business is seasonal, chances are your revenue reflects this as well, with substantially more revenue coming in during busy months, and slow (or no) revenue coming in during the off-season. [...]
It’s been another crazy year, hasn’t it? About this time of year is when we all get to sit back, take a deep breath, and marvel at what a wild ride the year has been. While it’s good for small business owners to enjoy the fruits of their labor by taking it easy during the [...]
Backlinks play an important role in driving organic traffic via search engines, especially in competitive industries. When combined with strong technical SEO foundations, great on-page SEO, excellent content, and a good user experience, link building can be super effective at driving more organic traffic. Unfortunately, too few small business marketers know how to create quality [...]
Whether you’re trying to sell a service or a product, using a variety of marketing tactics is your best bet to garner interest. One tactic that’s often overlooked by small business owners is affiliate marketing. However, this type of marketing offers little risk and big rewards if done correctly. Does affiliate marketing make sense for [...]
Small business owners are a special breed of people. They work hard, stay focused, and juggle many different activities to keep their business running day after day. The ability to start and keep a small business afloat is admirable, and when a small business thrives, it creates a unique challenge for small business owners. When [...]
Blogging is a fantastic way to attract more traffic to your website. Writing on a variety of topics relevant to your industry helps searchers get the answers they’re looking for on your website. The goal is to position your company as the subject matter expert on the topics you write about, but how do people [...]
Being a small business owner means you constantly must change and adapt depending on what life throws at you, especially if you are wearing several hats to keep your business running. That has never been clearer than in 2020, with COVID-19 hitting small businesses hard, and many struggling to stay afloat until we all go [...]
There are many paid marketing tactics that can help drive more traffic to your website, but if you’re looking to increase website visits without having to pay for each click, check out these simple steps to increase organic traffic to your small business website. Make sure you have a mobile version of your website More [...]
While marketing is a critical function best left to those who are experienced in the various tactics available, not every company has the luxury to pay someone to manage their marketing. Small businesses know the importance of staying the course regardless of the current environment, but if you’re a brand new startup, or one of [...]
Smart marketers put a lot of effort into driving traffic to their website through a variety of channels. On social media channels, they may provide a tidbit of helpful info, then direct the reader to their website to learn more. Blogging, of course, is another excellent way to drive traffic to your site, as are [...]
