Content marketing

/Content marketing

We just can’t get enough information on content marketing and as a small business owner, you should stay in the know on the latest tips and trends. Our collection of blog posts about content marketing should help you on the path to success. Rather hire someone to handle your content marketing?  Contact us!  We’d be happy to help!

Simple Steps to Make Your Content More Readable

We've all heard the statistics before: According to the Nielsen Norman Group, viewers typically leave a website within 10 to 20 seconds. You won't get a second chance to make a good first impression. How can you possibly make your content engaging enough to keep people's attention so they'll read your content?  If you're [...]

By |2019-08-04T09:34:09-07:00August 4th, 2019|Content marketing|Comments Off on Simple Steps to Make Your Content More Readable

How to Get Your Content Marketing to Support Voice Search

Voice search continues to be a hot topic in marketing. While voice search was once limited to speaking into your smartphone, the advent of smart speakers like Alexa and Google have made the ability to get on-demand information from almost anywhere. Understanding how people initiate searches and requests for information from these devices will help [...]

By |2019-04-08T12:07:16-07:00April 8th, 2019|Content marketing, Voice search|Comments Off on How to Get Your Content Marketing to Support Voice Search

How to Create the Best Company Blog

Companies large and small know the value of good content marketing. Not only does it position your company and brand as subject matter experts, it helps your site stay fresh and relevant by consistently adding new content for search engines to crawl. Targeted and well-written content will attract new visitors to your site, which also [...]

By |2019-03-17T14:45:57-07:00March 17th, 2019|Content marketing|Comments Off on How to Create the Best Company Blog

Do You Need a Content Strategy to Succeed Online?

As the end of the year nears, many businesses take the time to step back, look at how well the year went, and how they can improve upon those successes for next year. That may include updating a business plan, re-evaluating budgets, or looking for new innovations to invest in for the upcoming year. [...]

By |2019-03-06T10:48:15-07:00December 15th, 2018|Content marketing|Comments Off on Do You Need a Content Strategy to Succeed Online?

Should You Rewrite Old Blog Posts?

If you've had your website for a while there's one thing that should be fairly obvious to you by now:  websites are never done. They are a living, breathing representation of your business which (hopefully) is also ever changing, growing and improving. It's important for your small business that you regularly review your website [...]

By |2019-03-08T11:25:17-07:00July 27th, 2018|Content marketing|Comments Off on Should You Rewrite Old Blog Posts?

Secrets for Getting the Most Out of Your Content

Lately (OK, maybe the last 3-5 years!) you can't read a marketing article without someone praising the many benefits of leveraging content as part of an overall marketing strategy. And we agree! But guess what?  Here's something that not many marketers are willing to say out loud: content marketing can be a big pain! [...]

By |2019-03-08T11:35:47-07:00June 21st, 2018|Content marketing|Comments Off on Secrets for Getting the Most Out of Your Content

Here’s How Blogging Helps Your Customers, Your SEO and Your Business

With all the articles, conferences, books and videos about the merits of content marketing, it's amazing how many people still ask us, "Should we start a blog?" Understandably, content marketing is much more than just blogging, but creating and maintaining a blog is a good way to get started with content marketing. So why [...]

By |2019-03-08T11:42:15-07:00April 20th, 2018|Content marketing|Comments Off on Here’s How Blogging Helps Your Customers, Your SEO and Your Business

How to Repurpose Content And Reach More Customers

Coming up with new content ideas to keep your small business blog active can be a challenge. Savvy marketers know that one way to keep content fresh and exciting is to repurpose content you've already published. By putting a new spin on the content, you can engage new audiences and establish yourself as a [...]

By |2019-03-12T09:52:23-07:00July 7th, 2017|Content marketing|Comments Off on How to Repurpose Content And Reach More Customers

How Can You Tell if Your Blogging Efforts are Working?

Content marketing is one of the more powerful ways of showcasing your business as a subject matter expert. For many small business owners, that means blogging. Many business owners are dutifully blogging weekly, wondering if their efforts are making a difference. So how can you tell if your blogging efforts are working?  Let's take [...]

By |2019-03-12T09:52:50-07:00June 30th, 2017|Content marketing|Comments Off on How Can You Tell if Your Blogging Efforts are Working?

Want to Succeed at Content Marketing? Stop Talking About Yourself

Content marketing has opened a whole new world for small business owners who now have a platform to show off their expertise and potentially reach a wider audience than they ever did before. Activities such as blogging can be one of the most fruitful marketing efforts that small businesses can undertake if they do [...]

By |2019-03-12T09:53:51-07:00June 16th, 2017|Content marketing|Comments Off on Want to Succeed at Content Marketing? Stop Talking About Yourself