Marketing Budgets and Forecasts

Every business should have a marketing budget and forecast. A marketing budget is a guide to ensure that you are staying on target with estimated costs vs. the actual costs. A well-designed marketing budget helps you measure and manage what you invest to acquire new business. It also helps you to identify which marketing tactics are the most effective and return the best ROI for money invested.

Your small business needs a marketing budget

The truth is, your small business needs a marketing budget, and we can help! We will work with you to review your past marketing efforts and what the results were, how to budget for future marketing efforts, and how to forecast leads based on historical data. We’ll monitor this budget on a monthly basis and share our expertise in how certain marketing resources are doing; which efforts you should ramp up on for better ROI, and which efforts are best to put aside in favor of other efforts.

Establishing and following a well-thought out marketing budget is key to small business success by ensuring you have a clear understanding of where your marketing dollars are going each month. Let Strategic Marketing Services help you create a marketing budget today!