Small Business Marketing Blog
Looking for new marketing ideas? The Strategic Marketing Services blog serves as a marketing resource for small businesses, entrepreneurs and start-ups who are looking for marketing news, tips and innovative ideas to market their business. Every week, we post new marketing-related content to help you with your marketing efforts. Get these sent to your inbox by subscribing to our blog, or get a new blog post each week in your Facebook feed by following us on Facebook. Looking for help or ideas for your marketing and don’t see it in our blog? Contact us! We provide intelligent marketing for small businesses.
Five Marketing Tactics for Associations to Leverage
The landscape for association membership has changed drastically over this past year. As a result, associations of all sizes are struggling with how to best engage existing membership to reinforce membership value and showcase the [...]
How to Start Building Quality Backlinks to Your Site
Backlinks play an important role in driving organic traffic via search engines, especially in competitive industries. When combined with strong technical SEO foundations, great on-page SEO, excellent content, and a good user experience, link building [...]
Avoid These Mistakes in Your Video Marketing Efforts
Video marketing continues to grow in popularity, and there’s no doubt how effective videos are in getting your message across. However, just like any marketing tactic, execution can make or break how effective your videos [...]
Leveraging SEO to Increase Lead Generation for Your Small Business
With all the different marketing tactics to leverage, small business owners often put too little stock in SEO and how it can impact lead generation. Learn how you can boost your lead generation with some [...]
Is SMS Marketing Right for Your Small Business?
Not long ago, receiving marketing messages on your mobile device would be considered obnoxious if not invasive. Nowadays, many businesses are using text messaging, or SMS marketing, to reach customers in real-time. Is SMS marketing [...]
Does Affiliate Marketing Make Sense for Your Small Business?
Whether you’re trying to sell a service or a product, using a variety of marketing tactics is your best bet to garner interest. One tactic that’s often overlooked by small business owners is affiliate marketing. [...]
Graphic Design Basics Using Canva
The ability to create custom images is important for small business marketers. In the past, that meant hiring a graphic designer to help with this task, but now marketers have a variety of programs they [...]
Email Marketing Tips for Beginners
If your small business is just starting email marketing efforts, getting started can be a bit overwhelming. Which platform should you use? How do you segment lists for better targeting? How often should you send [...]