It’s critical for sales and marketing to work together, but it’s not always easy making that happen. Sales and marketing integration is challenging for many businesses, especially small businesses. We’ve created a series of blog posts about sales and marketing integration and how the two teams can effectively work together to enhance marketing and increase sales. We’ve provided insights, tips and best practices to get your started. Strategic Marketing Services also offers services to help you align your sales and marketing efforts. Reach out to us and let us help!
There is a lot of confusion out there when it comes to sales and marketing. Many people think that sales and marketing are one in the same, but that would be an incorrect assumption. Unfortunately, many small business owners assume that if they're doing one or the other, they are positioning their business to [...]