Sales and Marketing Integration

It’s critical for sales and marketing to work together, but it’s not always easy making that happen. Sales and marketing integration is challenging for many businesses, especially small businesses. We’ve created a series of blog posts about sales and marketing integration and how the two teams can effectively work together to enhance marketing and increase sales. We’ve provided insights, tips and best practices to get your started. Strategic Marketing Services also offers services to help you align your sales and marketing efforts. Reach out to us and let us help!

How Small Businesses Can Integrate Sales and Marketing

In larger organizations, there are typically two distinct teams when it comes to sales and marketing. One team focuses solely on marketing while the other focuses solely on sales. Because the roles of the teams are clearly defined, it’s easy to determine who is responsible for what when it comes to certain activities. For small [...]

By |2021-10-27T14:40:50-07:00October 27th, 2021|Sales and marketing integration|Comments Off on How Small Businesses Can Integrate Sales and Marketing
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Why Small Businesses Need Both Sales and Marketing to Be Successful

There is a lot of confusion out there when it comes to sales and marketing. Many people think that sales and marketing are one in the same, but that would be an incorrect assumption. Unfortunately, many small business owners assume that if they're doing one or the other, they are positioning their business to [...]

By |2019-03-07T13:30:10-07:00October 1st, 2018|Sales and marketing integration|Comments Off on Why Small Businesses Need Both Sales and Marketing to Be Successful
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The Differences Between Sales and Marketing

At Strategic Marketing Services, we strive to share great marketing tips that will help small business owners get more leads and ultimately more sales. We even share our thoughts occasionally on sales and marketing integration; how the two teams need to work together in order to achieve success for the whole company. However, it [...]

By |2019-03-13T11:37:50-07:00January 20th, 2017|Sales and marketing integration|Comments Off on The Differences Between Sales and Marketing
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Can Sales and Marketing Teams Work Together Effectively? 5 Strategies That Work

Sales efforts and marketing efforts are completely different, yet for a company to grow successfully, the two have to work together synergistically. Many companies, large and small, constantly struggle with getting the two aligned. Can sales and marketing teams work together effectively? Below are 5 strategies that work. Read on…. The sales/marketing problem in [...]

By |2019-03-13T13:25:45-07:00July 8th, 2016|Sales and marketing integration|0 Comments
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The Importance of Sales and Marketing Integration

Sales and marketing are two functions within any small business that should be working in close harmony with one another.  Unfortunately, in most organizations big and small, sales and marketing not only do not work in conjunction with one another but are often at odds with each other, with each team pointing the finger [...]

By |2018-07-31T21:27:29-07:00December 22nd, 2015|Sales and marketing integration|0 Comments
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