Content marketing is a form of marketing focused on creating, publishing, and distributing content for a targeted audience online. It is based on the idea that you are no longer pushing out sales pitches and marketing campaigns you want people to hear. Instead, you’re providing useful information that people are looking for. You’re providing answers to the questions people are asking. You’re being helpful instead of selling.
If you think about it, good marketing is impossible without quality content! You need good content for posting on social media, putting out a press release, or even creating a paid ad.
Strategic Marketing Services offers a variety of content services, including:
- Content strategy
- Content topic ideation
- Editorial calendar creation
- Content creation (blogs, lists, guides and white papers)
- Content repurposing
- Content optimization
- Content distribution