Content marketing is a form of marketing focused on creating, publishing, and distributing content for a targeted audience online. It is based on the idea that you are no longer pushing out sales pitches and marketing campaigns you want people to hear. Instead, you’re providing useful information that people are looking for. You’re providing answers to the questions people are asking. You’re being helpful instead of selling.
If you think about it, good marketing is impossible without quality content! You need good content for posting on social media, putting out a press release, or even creating a paid ad.
Strategic Marketing Services offers a variety of content services, including:
- Content strategy
- Content topic ideation
- Editorial calendar creation
- Content creation (blogs, lists, guides and white papers)
- Content repurposing
- Content optimization
- Content distribution
Many small businesses struggle with content marketing because it takes time to execute, and it takes time to see results. Content can get your small business in front of people who may not otherwise find you. It allows you to build a reputation as a subject matter expert, a resource for industry-specific information. Every small business must do content marketing nowadays to see real results online.
Strategic Marketing Services will help you identify your target audience for content, then create, optimize and distribute that content for the best results. We’ll help create different types of content; remember, people consume information in different ways, so it’s a good idea to try and incorporate more than one type of content piece in your marketing efforts. Take your online presence to the next level with content marketing services from Strategic Marketing Services.