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About Patty Hughes

Patty Hughes is President of Strategic Marketing Services and has over 20 years of experience in marketing and sales strategy. Having been fortunate enough to develop exceptional business relationships with both customers and colleagues throughout the years, she has been honored to help small businesses grow and has enjoyed being a part of their successes by partnering with them to establish a well-developed marketing strategy and assist in managing their ongoing marketing needs.

The Best Websites for Small Business Owners to Submit Press Releases

Press releases can be a great way for small business owners to get the word out about an upcoming event, major accolade or any other newsworthy topic about their company. There are quite a few paid and free websites where you can submit your press release, but which ones are the best?  We’ve done the [...]

By |2019-10-13T14:41:06-07:00October 13th, 2019|PR|Comments Off on The Best Websites for Small Business Owners to Submit Press Releases

The Do’s and Don’ts of Company Branding

Branding your small business should be an ongoing effort. Branding will help your stand out from your competition and help you gain brand loyalists, so it’s important to get it right. Here are a few do’s and don’ts of company branding to make sure you nail it. Small business branding do’s Create a brand based [...]

By |2019-10-06T15:23:40-07:00October 6th, 2019|Branding|Comments Off on The Do’s and Don’ts of Company Branding

Protecting Your Greatest Marketing Asset: Keep Your Company Website Safe

Small business owners know the importance of having a website to compete in today’s market. While you don’t have to spend a fortune to create a website, they’re hardly free to have built and maintained. Websites take an ongoing, strategic effort to effectively market small businesses. While many business owners have come to realize the [...]

By |2019-09-20T07:09:11-07:00September 27th, 2019|Website|Comments Off on Protecting Your Greatest Marketing Asset: Keep Your Company Website Safe

Outsourcing Marketing Makes Sense for Small Business Owners

One trait that small business owners all have in common is their drive to succeed at any cost. Sometimes that “cost” is time and energy and as we all know, there is a limited amount of both!  There are so many aspects to running a company that simply can’t always be handled by one person [...]

By |2019-09-19T14:18:57-07:00September 19th, 2019|Outsource marketing|Comments Off on Outsourcing Marketing Makes Sense for Small Business Owners

Your Small Business Holiday Marketing Needs to Start Now

Summer is finally over and we’re slowly easing into the fall, which means the holidays are just around the corner. If your business depends on holiday sales, you should already be marketing your products or services with an eye on the holidays. If you haven’t started, your small business holiday marketing needs to start now! [...]

By |2019-09-13T11:09:14-07:00September 13th, 2019|Holiday marketing|Comments Off on Your Small Business Holiday Marketing Needs to Start Now

Up Your Marketing Game: Marketing Conferences You Can Attend in 2019

Are you feeling a little left behind with all the new trends that are happening in marketing?  New tools that you don’t know how to use?  Or maybe you just need to refresh and update skills a bit to ensure you’re at the top of your small business marketing game?  Whatever your reason is for [...]

By |2019-09-10T14:20:13-07:00September 7th, 2019|Small business marketing|Comments Off on Up Your Marketing Game: Marketing Conferences You Can Attend in 2019

Understanding the Basics of Keyword Research for Better Marketing

Keyword research serves as the foundation of your content marketing efforts. As a matter of fact, it strongly influences SEO, social media, and pretty much all of your marketing tactics, so it’s definitely an important function to understand and know how to execute effective keyword research. Not sure where to start? Here’s an overview to [...]

By |2019-08-29T12:56:54-07:00August 29th, 2019|Marketing strategies|Comments Off on Understanding the Basics of Keyword Research for Better Marketing

Creating a Brand Identity for Your Small Business

Branding is a core element of any company’s marketing efforts, yet many small business owners put too little thought into branding and don’t adhere to a consistent branding style. Establishing a strong brand identity can make your business stand out online, and it’s not as difficult as you may think. Here are a few [...]

By |2019-08-27T09:53:13-07:00August 23rd, 2019|Branding|Comments Off on Creating a Brand Identity for Your Small Business

A Beginner’s Super Easy Guide to Link Building

There are two groups of marketers when it comes to link building: those who love doing it and those who hate doing it. Link building is not easy and if done incorrectly, can cause more harm than good. That’s why you might get a deer in the headlights look when you ask your marketing [...]

By |2019-08-27T09:53:43-07:00August 17th, 2019|Link building|Comments Off on A Beginner’s Super Easy Guide to Link Building

The Best Free SEO Tools That Will Make You a Better Marketer

Small business marketers know the importance of measuring their marketing efforts, since many don’t have the luxury of unlimited time, resources or budget to waste and therefore need to know what efforts are working, which aren’t, and how to constantly improve. There are a few really amazing marketing tools but unfortunately, many are simply too [...]

By |2019-08-08T17:58:32-07:00August 9th, 2019|SEO|Comments Off on The Best Free SEO Tools That Will Make You a Better Marketer