Running a small business is not easy. New startups especially struggle when it comes to where to put what little budget, they must promote their new business. It’s no secret that you can’t ignore marketing if you expect to bring in new clients. So how can you promote your new business if you don’t have [...]
If you’re a small business owner, you want your website to be creative and interesting for site visitors. Images and graphics go a long way in making a website engaging, but not everyone can afford a graphic designer to elevate their website. Luckily, there are options for small business owners to create images on their [...]
One of the easiest yet most overlooked sources of new business for small businesses is referrals. While many small business owners are hesitant to ask for referrals, if they better understood the value of word-of-mouth advertising or referrals, they’d see how impactful the effort can be. Let’s look at several ways small businesses benefit from [...]
Marketers have a lot of different tactics to choose from when promoting a small business. There have been a lot of exciting new options available, several worth trying, but don’t overlook the tried and true tactics as you put together a small business marketing strategy. Email marketing is still a powerful tool for small businesses. [...]
Creating a marketing budget for your small business is essential for achieving your marketing goals. Ready to create a budget for your small business? Here are the steps to create a marketing budget for your small business that will work for you. Determine Your Marketing Goals Define your marketing objectives. What do you want to [...]
Link building is an important aspect of search engine optimization (SEO) and plays a significant role in improving the visibility and authority of small business websites. It involves acquiring hyperlinks from other websites to your own, and it is considered one of the most effective off-page SEO techniques. Here are some reasons why garnering backlinks [...]
There are so many options when it comes to marketing your small business. Sometimes, small business owners can become overwhelmed with all the choices! For many, it’s a smart idea to simply hire a small business marketing professional to handle your marketing for you so you can focus on running your business. However, many owners [...]
When small businesses first embark on content marketing efforts, they often question if it’s still of value because they struggle to find topics they feel are relevant to their readers. Keeping in mind that your content should be helpful to your readers, our favorite suggestion is to find out what questions people are asking and [...]
Having a strong online presence is critical to the success of small businesses today. One of the best ways to establish that presence on a local level is to take advantage of all that Google Business Profile has to offer. Not sure you’ve optimized your profile? Check out these tips. What is Google Business Profile? [...]
Blogging has been a tried-and-true marketing method for many years now, but as is the case with most tactics, how we blog has changed dramatically. With all the new marketing technologies out there, is blogging still important to small business marketers? Let’s take a look. Blogging showcases your industry’s expertise Not all small business owners [...]
