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About Patty Hughes

Patty Hughes is President of Strategic Marketing Services and has over 20 years of experience in marketing and sales strategy. Having been fortunate enough to develop exceptional business relationships with both customers and colleagues throughout the years, she has been honored to help small businesses grow and has enjoyed being a part of their successes by partnering with them to establish a well-developed marketing strategy and assist in managing their ongoing marketing needs.

Your Social Media Image Size Cheat Sheet

Nothing is more frustrating than finding the ideal image for a social post, only to find that the size won’t work for the platform you want to post to. Don’t you just hate that?! We do too! We decided to pull together a super simple social media image size cheat sheet that you can refer [...]

By |2020-02-17T14:05:26-07:00February 17th, 2020|Small business marketing, Social media marketing|Comments Off on Your Social Media Image Size Cheat Sheet

How to Better Track the ROI of Your Content Marketing Efforts

No matter what kind of marketing tactics you are using, it’s important to consistently measure the results of your efforts to determine if the time and money spent are giving you reasonable ROI. The challenge is, sometimes it’s hard to tell exactly HOW to measure results for the work you're doing and if those “results” [...]

By |2020-02-10T16:57:31-07:00February 10th, 2020|Content marketing|Comments Off on How to Better Track the ROI of Your Content Marketing Efforts

Ready to Up Your Instagram Game? Try These Five Tips

It’s not your imagination: everyone is using Instagram nowadays. OK, maybe not everyone, but we’re definitely seeing an uptick in businesses embracing the reach of Instagram and how it can enhance their online presence. Here’s an interesting fact: Instagram has been able to maintain its user base fairly consistently over the last year. In 2019, [...]

By |2020-02-03T17:30:55-07:00February 3rd, 2020|Social media marketing|Comments Off on Ready to Up Your Instagram Game? Try These Five Tips

The Benefits of Outsourcing Your Digital Marketing

At Strategic Marketing Services, we dedicate a lot of time to educating our clients about all aspects of small business marketing, from blogging to email marketing to videos and why it’s important to have a solid mix of marketing efforts in your overall strategy. Even with all this useful information at your fingertips, sometimes it [...]

By |2020-01-27T17:24:35-07:00January 27th, 2020|Outsource marketing|Comments Off on The Benefits of Outsourcing Your Digital Marketing

Guest Blogging for Small Businesses

It is no small task to establish and operate an effective website for your business. There is no end to the information you want to provide your current and prospective customers and then, after you share an idea, you may feel that it is in need of expansion. Many small business owners find that blogging [...]

By |2020-01-20T09:27:36-07:00January 20th, 2020|Content marketing|Comments Off on Guest Blogging for Small Businesses

Follow These Steps to Keep Your Marketing Efforts Organized

In our weekly blog posts, we usually provide tips, tricks and trends on activities you can do to get the most out of your small business marketing efforts. It recently came to our attention that we never really discussed how to organize your marketing efforts and avoid any pitfalls or “marketing emergencies”. This week, we’re [...]

By |2020-01-13T16:22:24-07:00January 13th, 2020|Marketing management|Comments Off on Follow These Steps to Keep Your Marketing Efforts Organized

Our Five Most Popular Blog Posts of 2019

When it comes to content marketing, we practice what we preach:  we keep an eye on what content resonated with our audience, measuring engagement and overall traffic and click-throughs to see which content pieces were most popular with our readers so we know how to craft our 2020 content marketing strategy. Curious to see which [...]

By |2020-01-06T17:13:37-07:00January 6th, 2020|Marketing resources|Comments Off on Our Five Most Popular Blog Posts of 2019

Small Business Marketing Resolutions to Make in 2020

As we wind up 2019, it’s time to look ahead at 2020 and what you can do to grow your small business. Marketing should play a big role in your 2020 business planning. If you’re looking for some fresh ideas and inspiration to take your marketing to the next level, here are small business marketing [...]

By |2019-12-30T15:36:31-07:00December 30th, 2019|Marketing strategies|Comments Off on Small Business Marketing Resolutions to Make in 2020

Holiday Marketing Reading: Five Articles to Read Before 2020

The holiday season is a great time to regroup from a busy year and catch up on all of those activities you keep putting off because you’re too busy running your small business. Many of us take this time of year to get ready for the year ahead, and part of that preparation is making [...]

By |2019-12-23T14:14:11-07:00December 23rd, 2019|Marketing training|Comments Off on Holiday Marketing Reading: Five Articles to Read Before 2020

Don’t Let the Holidays Tempt You to Take a Break from Marketing

Another holiday season is here, and your small business is doing well… congratulations! The end of the year is the perfect time to take a moment to review all you’ve done over the year for your marketing efforts; what worked, what didn’t, and how you want to adjust your marketing efforts for next year. While [...]

By |2019-12-16T15:53:45-07:00December 16th, 2019|Holiday marketing|Comments Off on Don’t Let the Holidays Tempt You to Take a Break from Marketing