About Patty Hughes

Patty Hughes is President of Strategic Marketing Services and has over 20 years of experience in marketing and sales strategy. Having been fortunate enough to develop exceptional business relationships with both customers and colleagues throughout the years, she has been honored to help small businesses grow and has enjoyed being a part of their successes by partnering with them to establish a well-developed marketing strategy and assist in managing their ongoing marketing needs.

Are You Still Following These Outdated SEO Tactics?

Any marketers that have been around a while have seen the SEO landscape change significantly over the years. Most changes have been good, and a few have been frustrating. Like it or not, if you want to see legitimate results, you need to know which SEO tactics work and which ones need to be left [...]

By |2022-11-04T10:27:02-07:00November 9th, 2022|SEO|Comments Off on Are You Still Following These Outdated SEO Tactics?

Listen to These Podcasts to Up Your Marketing Game

Small business marketers are always looking for new ways to improve their marketing efforts. There are numerous marketing books out there with innovative ideas, but many small business owners and marketers simply lack the time nowadays. That is where podcasts can prove invaluable. We have sorted through many of today’s marketing podcasts and found a [...]

By |2022-10-12T15:34:29-07:00October 12th, 2022|Small business marketing|Comments Off on Listen to These Podcasts to Up Your Marketing Game

Beginner’s Guide to TikTok Marketing

If you are a small business marketer that hasn’t taken a second look at TikTok, maybe it’s time to do so. While TikTok originally started out with lip-syncing clips and other humorous videos, it’s quickly expanded into something quite substantial and a platform you should consider putting a few marketing dollars towards. Keep reading to [...]

By |2022-09-14T17:30:07-07:00September 14th, 2022|Social media marketing|Comments Off on Beginner’s Guide to TikTok Marketing

No Matter What You Sell, Don’t Try to Market to Everyone

One of the fundamentals of a small business marketing strategy is to determine who your target market is. By definition, a target market is a particular group of consumers or businesses at which a product or service is aimed. That makes sense, right? However, the concept becomes blurry when you sell or service or product [...]

By |2022-08-17T08:06:42-07:00August 17th, 2022|Marketing tactics|Comments Off on No Matter What You Sell, Don’t Try to Market to Everyone

Should Your Small Business Try Text Messaging Marketing?

It’s important for small business marketers to always be open to new and innovative marketing tactics that may help them reach more potential customers. While not all marketing tactics will work for every business, the tried-and-true approaches such as email marketing, content marketing, and social media still provide respectable results when done correctly. To supplement [...]

By |2022-07-20T16:35:41-07:00July 20th, 2022|Marketing tactics|Comments Off on Should Your Small Business Try Text Messaging Marketing?

Your Business Might Be Seasonal, But Your Marketing Shouldn’t Be

A lot of small businesses are seasonal, which means they have busy times of the year and certain months that are considered off-season. If your business is seasonal, chances are your revenue reflects this as well, with substantially more revenue coming in during busy months, and slow (or no) revenue coming in during the off-season. [...]

By |2022-06-22T16:53:42-07:00June 22nd, 2022|Marketing strategies|Comments Off on Your Business Might Be Seasonal, But Your Marketing Shouldn’t Be

Social Media Tips for New Small Business Owners

If you’re one of the over 627,000 new small businesses to enter the market this year, you know there is a lot to think about to get your company seen by prospective clients. While there are many different options to consider when it comes to marketing tactics, one media that most marketers agree on is [...]

By |2022-05-25T14:31:07-07:00May 25th, 2022|Social media marketing|Comments Off on Social Media Tips for New Small Business Owners

Your WordPress Site Has Been Hacked: Now What?

Here’s a disturbing fact: stats show that almost one out of every six WordPress-powered sites are vulnerable to attacks. More than half a million WordPress sites were compromised by attackers in 2021. It’s no secret that hackers love to go after small business websites. They’ll use cyberattacks on smaller businesses because they believe there is less [...]

By |2022-04-27T17:05:19-07:00April 27th, 2022|Website|Comments Off on Your WordPress Site Has Been Hacked: Now What?

How to Set Up an eCommerce Store with WooCommerce

Expanding your retail store by launching an online store is probably one of the best small business marketing decisions you can make to increase revenue. With the advent of the digital world, to stay ahead of your competition, you must explore the benefits of e-commerce. WooCommerce is worth a look. WordPress and WooCommerce WordPress and [...]

By |2022-04-13T11:58:12-07:00April 13th, 2022|eCommerce|Comments Off on How to Set Up an eCommerce Store with WooCommerce

Should You Worry About Your Website’s Page Speed?

People are in a big hurry these days. They expect to get much more information than they used to in a fraction of the time. This is why you should worry about your website’s page speed. How fast is your website? Fast enough? And how much does it really matter? What is page speed? Page [...]

By |2022-03-30T15:35:51-07:00March 30th, 2022|Website|Comments Off on Should You Worry About Your Website’s Page Speed?
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