About Patty Hughes

Patty Hughes is President of Strategic Marketing Services and has over 20 years of experience in marketing and sales strategy. Having been fortunate enough to develop exceptional business relationships with both customers and colleagues throughout the years, she has been honored to help small businesses grow and has enjoyed being a part of their successes by partnering with them to establish a well-developed marketing strategy and assist in managing their ongoing marketing needs.

Should Small Businesses Advertise on Social Channels?

Small business marketers are always looking for new and effective ways to help market their companies. While there are numerous platforms to advertise on, many marketers still find social media to be a viable and affordable option if done correctly. However, not all platforms make sense for small businesses. Find out if your small business [...]

By |2022-01-19T15:58:19-07:00January 19th, 2022|Paid advertising|Comments Off on Should Small Businesses Advertise on Social Channels?

How to Address a High Bounce Rate in Your Email Marketing Efforts

Small business marketers know it takes a lot of effort to put together an email marketing campaign. Regardless of what email marketing platform you use, it takes considerable time to create a template, craft compelling content, find the right images, build your email lists, and segment lists to ensure you’re message is targeted for the [...]

By |2022-01-05T15:11:10-07:00January 5th, 2022|Email marketing|Comments Off on How to Address a High Bounce Rate in Your Email Marketing Efforts

Time to Get Your 2022 Marketing Efforts in Order

It’s been another crazy year, hasn’t it? About this time of year is when we all get to sit back, take a deep breath, and marvel at what a wild ride the year has been. While it’s good for small business owners to enjoy the fruits of their labor by taking it easy during the [...]

By |2021-12-22T11:48:25-07:00December 22nd, 2021|Small business marketing|Comments Off on Time to Get Your 2022 Marketing Efforts in Order

Behind on Your Holiday Marketing? Here Are a Few Last-Minute Tactics to Try

For many small businesses, the holiday season is the biggest time of year, bringing in the most revenue that will carry them into the following year when things slow down a bit. If your small business is a bit behind on holiday marketing efforts, not all is lost! Here are a few last-minute tactics to [...]

By |2021-12-08T11:50:42-07:00December 8th, 2021|Holiday marketing|Comments Off on Behind on Your Holiday Marketing? Here Are a Few Last-Minute Tactics to Try

Improving the Conversion Rate of Your Small Business Website

Small business marketers spend a lot of time trying to drive traffic to their website, only to lose those hard-earned visitors quickly when they don’t engage with the site or convert. Since the goal of marketing is to drive quality traffic to the website, why do we often lose out on conversions? Here are a [...]

By |2021-11-24T10:13:22-07:00November 24th, 2021|Website|Comments Off on Improving the Conversion Rate of Your Small Business Website

Google My Business is Now Google Business Profile: What That Means for Your Business

If it feels like a lot of companies are changing their names and the names of their products or services lately, you’re not wrong! Facebook is now under the technology conglomerate Meta, which is the parent organization of Facebook, Instagram, and WhatsApp, among other subsidiaries. Recently Google made a change too: Google My Business is [...]

By |2021-11-09T08:51:15-07:00November 9th, 2021|Local search|Comments Off on Google My Business is Now Google Business Profile: What That Means for Your Business

How Small Businesses Can Integrate Sales and Marketing

In larger organizations, there are typically two distinct teams when it comes to sales and marketing. One team focuses solely on marketing while the other focuses solely on sales. Because the roles of the teams are clearly defined, it’s easy to determine who is responsible for what when it comes to certain activities. For small [...]

By |2021-10-27T14:40:50-07:00October 27th, 2021|Sales and marketing integration|Comments Off on How Small Businesses Can Integrate Sales and Marketing

Avoid These Press Release Mistakes to Get Better PR

Press releases are still a solid way to raise brand awareness. Many savvy small businesses still successfully leverage press releases to keep the public updated on important company news. If you’re considering using press releases in your small business marketing, be sure to avoid these press release mistakes so you get the most out of [...]

By |2021-10-13T15:07:51-07:00October 13th, 2021|PR|Comments Off on Avoid These Press Release Mistakes to Get Better PR

Bring In More Restaurant Customers with These Marketing Tactics

Many industries suffered significantly during the pandemic. While some are rallying back, others are still struggling to get to pre-pandemic levels. The restaurant industry is one that continues to lag behind in recovery as customers are hesitant to return. Here are a few ideas on how to bring more in more restaurant customers with these [...]

By |2021-10-06T14:17:28-07:00October 6th, 2021|Restaurant marketing|Comments Off on Bring In More Restaurant Customers with These Marketing Tactics

What is Remarketing and Should You Try It?

Many small businesses run on a fairly limited marketing budget, so it’s important that each dollar spent on marketing counts. Remarketing can be a powerful marketing tactic when done correctly. However, implementing remarketing may not work for everyone. Exactly what is remarketing, and should you try it? Definition of remarketing Remarketing is an online marketing [...]

By |2021-09-29T15:23:01-07:00September 29th, 2021|Marketing tactics|Comments Off on What is Remarketing and Should You Try It?
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