About Patty Hughes

Patty Hughes is President of Strategic Marketing Services and has over 20 years of experience in marketing and sales strategy. Having been fortunate enough to develop exceptional business relationships with both customers and colleagues throughout the years, she has been honored to help small businesses grow and has enjoyed being a part of their successes by partnering with them to establish a well-developed marketing strategy and assist in managing their ongoing marketing needs.

Avoid These Press Release Mistakes to Get Better PR

Press releases are still a solid way to raise brand awareness. Many savvy small businesses still successfully leverage press releases to keep the public updated on important company news. If you’re considering using press releases in your small business marketing, be sure to avoid these press release mistakes so you get the most out of [...]

By |2021-10-13T15:07:51-07:00October 13th, 2021|PR|Comments Off on Avoid These Press Release Mistakes to Get Better PR

Bring In More Restaurant Customers with These Marketing Tactics

Many industries suffered significantly during the pandemic. While some are rallying back, others are still struggling to get to pre-pandemic levels. The restaurant industry is one that continues to lag behind in recovery as customers are hesitant to return. Here are a few ideas on how to bring more in more restaurant customers with these [...]

By |2021-10-06T14:17:28-07:00October 6th, 2021|Restaurant marketing|Comments Off on Bring In More Restaurant Customers with These Marketing Tactics

What is Remarketing and Should You Try It?

Many small businesses run on a fairly limited marketing budget, so it’s important that each dollar spent on marketing counts. Remarketing can be a powerful marketing tactic when done correctly. However, implementing remarketing may not work for everyone. Exactly what is remarketing, and should you try it? Definition of remarketing Remarketing is an online marketing [...]

By |2021-09-29T15:23:01-07:00September 29th, 2021|Marketing tactics|Comments Off on What is Remarketing and Should You Try It?

WordPress Basics Every Small Business Owner Should Know

WordPress is one of the most popular platforms used by small businesses for their website. While it’s a smart idea to outsource your small business marketing to a professional so you can focus on running your business, there are a few website fundamentals that are good to be aware of. Below we showcased a few [...]

By |2021-09-15T16:25:23-07:00September 15th, 2021|Website|Comments Off on WordPress Basics Every Small Business Owner Should Know

Here’s How to Get Better Performing Ads on TikTok

TikTok is fast becoming a viable advertising platform for many small businesses. Beyond simply posting videos, marketers are starting to see how placing paid ads on the platform can really pay off if done correctly. Here’s how to get better performing ads on TikTok. What is TikTok: a refresher If you’ve heard of TikTok and [...]

By |2021-09-08T15:05:59-07:00September 8th, 2021|Paid advertising, Social media marketing|Comments Off on Here’s How to Get Better Performing Ads on TikTok

A Comprehensive Guide to Event Marketing

As businesses are slowly starting up in-person events again, it’s important that the time, expense, and energy you spend on these events pay off. Below is a comprehensive timeline of event marketing activities to promote your event and execute effective follow-up after the event for the best results. Marketing timeline prior to the start of [...]

By |2021-09-01T16:12:19-07:00September 1st, 2021|Trade show marketing|Comments Off on A Comprehensive Guide to Event Marketing

Small Business Marketing Tools to Manage Your Efforts

Trying to manage all the different aspects of your small business marketing efforts can be challenging. From planning to posting to measuring results, it can easily become a full-time job; not ideal if you’re a small business owner on your own or with a limited staff. Luckily, there are numerous marketing tools, both free and [...]

By |2021-08-25T14:26:46-07:00August 25th, 2021|Marketing management|Comments Off on Small Business Marketing Tools to Manage Your Efforts

Effective Measurement Strategies for Content Marketing

Content marketing continues to be one of the more effective marketing strategies small businesses can undertake, but how do you know if your efforts are paying off? Learn more about these effective measurement strategies for content marketing to help you determine what’s working and what’s not. Website traffic Using Google Analytics is a powerful way [...]

By |2021-08-18T12:50:24-07:00August 18th, 2021|Content marketing|Comments Off on Effective Measurement Strategies for Content Marketing

Must-Follow Marketing Blogs You Need to Know About

When it comes to sharing insightful information, finding the right marketing blogs can elevate your marketing game if you know which ones to follow. While there are a lot of gems out there, here is our updated list of must-follow marketing blogs you need to know about. MarTech - https://martech.org/ This is a great resource [...]

By |2021-08-11T14:14:30-07:00August 11th, 2021|Marketing resources|Comments Off on Must-Follow Marketing Blogs You Need to Know About

Why Off-Page SEO is Important for Your Small Business

For SEO strategies, there are two approaches you can consider. First, there’s onsite or on-page SEO, where you’re focusing on making your website as SEO-friendly as possible. The second approach is off-page SEO, also referred to as offsite SEO. Off-page SEO includes all the activities you do off your website to help boost your search [...]

By |2021-08-04T14:22:25-07:00August 4th, 2021|Link building, SEO|Comments Off on Why Off-Page SEO is Important for Your Small Business
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