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About Patty Hughes

Patty Hughes is President of Strategic Marketing Services and has over 20 years of experience in marketing and sales strategy. Having been fortunate enough to develop exceptional business relationships with both customers and colleagues throughout the years, she has been honored to help small businesses grow and has enjoyed being a part of their successes by partnering with them to establish a well-developed marketing strategy and assist in managing their ongoing marketing needs.

Restaurant Marketing Ideas to Bring in More Customers

Opening a new restaurant can be a thrilling endeavor, and each new restaurant entrepreneur starts with the best intentions of making the business a success. There are quite a few challenges with running a restaurant, including marketing, to ensure the business grows, but how can a small business owner effectively market their establishment while trying [...]

By |2019-12-09T15:49:38-07:00December 9th, 2019|Restaurant marketing|Comments Off on Restaurant Marketing Ideas to Bring in More Customers

Is Your Website Optimized for Alexa?

Seems like every home has some kind of device hooked up to Alexa these days. As people become more accustomed to having these devices in their homes, the more often they’ll use them for tasks other than simply building a to-do list. That means someone may be searching for a product or service you offer [...]

By |2019-12-02T14:36:00-07:00December 2nd, 2019|Voice search|Comments Off on Is Your Website Optimized for Alexa?

How to Use LinkedIn Ads to Market Your Small Business

If you’ve been using paid ads as part of your small business marketing efforts, chances are you’ve used Google Ads or perhaps Facebook ads. An often-overlooked paid ads option is LinkedIn ads. Here’s a quick overview of how to use LinkedIn ads to market your small business and get more customers. What are LinkedIn Ads? [...]

By |2019-11-25T16:01:21-07:00November 25th, 2019|Paid advertising|Comments Off on How to Use LinkedIn Ads to Market Your Small Business

Show Your Customers How Thankful You Are for Their Business

It’s a good idea to show your customers how much you appreciate their business all throughout the year. However, Thanksgiving is a great time to take a step back and think about how you can show your customers how thankful you are for their business throughout the year. Whether your business is big or small, [...]

By |2019-11-21T16:18:40-07:00November 18th, 2019|Marketing tactics|Comments Off on Show Your Customers How Thankful You Are for Their Business

Should Your Small Business Be on These Social Platforms?

There is no shortage of social media channels to choose from. From older social platforms like Facebook and Reddit to new platforms like TikTok, the choices are endless, but does it make sense for small businesses to be on all of them?  While we’ve always suggested as part of a small business marketing strategy to [...]

By |2019-11-11T12:50:16-07:00November 11th, 2019|Social media marketing|Comments Off on Should Your Small Business Be on These Social Platforms?

Keep an Eye on Your Competitors for More Effective Marketing

It’s a challenge for any business to stay on top of their competitive market. That's why it's important to know what your competitors are offering that compete with your business, what their price point is, how they’re reaching their target market (and yours) and how they set themselves apart in the market. To stay competitive, [...]

By |2019-11-04T14:40:56-07:00November 4th, 2019|Competitors|Comments Off on Keep an Eye on Your Competitors for More Effective Marketing

Get More Leads by Making Your Website More User-Friendly

Small businesses invest a lot of money and time into their website, so naturally they’re disappointed when their site doesn’t generate the leads they were hoping for. Most are perplexed by the lack of conversions or even low traffic to the site in the first place. Sometimes a little TLC is all your site needs [...]

By |2019-10-21T15:06:07-07:00October 21st, 2019|Website|Comments Off on Get More Leads by Making Your Website More User-Friendly

The Best Websites for Small Business Owners to Submit Press Releases

Press releases can be a great way for small business owners to get the word out about an upcoming event, major accolade or any other newsworthy topic about their company. There are quite a few paid and free websites where you can submit your press release, but which ones are the best?  We’ve done the [...]

By |2019-10-13T14:41:06-07:00October 13th, 2019|PR|Comments Off on The Best Websites for Small Business Owners to Submit Press Releases

The Do’s and Don’ts of Company Branding

Branding your small business should be an ongoing effort. Branding will help your stand out from your competition and help you gain brand loyalists, so it’s important to get it right. Here are a few do’s and don’ts of company branding to make sure you nail it. Small business branding do’s Create a brand based [...]

By |2019-10-06T15:23:40-07:00October 6th, 2019|Branding|Comments Off on The Do’s and Don’ts of Company Branding