Strategic Marketing Services

/Patty Hughes

About Patty Hughes

Patty Hughes is President of Strategic Marketing Services and has over 20 years of experience in marketing and sales strategy. Having been fortunate enough to develop exceptional business relationships with both customers and colleagues throughout the years, she has been honored to help small businesses grow and has enjoyed being a part of their successes by partnering with them to establish a well-developed marketing strategy and assist in managing their ongoing marketing needs.

A Beginner’s Super Easy Guide to Link Building

There are two groups of marketers when it comes to link building: those who love doing it and those who hate doing it. Link building is not easy and if done incorrectly, can cause more harm than good. That’s why you might get a deer in the headlights look when you ask your marketing [...]

By |2019-08-17T07:26:44-07:00August 17th, 2019|Link building|Comments Off on A Beginner’s Super Easy Guide to Link Building

The Best Free SEO Tools That Will Make You a Better Marketer

Small business marketers know the importance of measuring their marketing efforts, since many don’t have the luxury of unlimited time, resources or budget to waste and therefore need to know what efforts are working, which aren’t, and how to constantly improve. There are a few really amazing marketing tools but unfortunately, many are simply too [...]

By |2019-08-08T17:58:32-07:00August 9th, 2019|SEO|Comments Off on The Best Free SEO Tools That Will Make You a Better Marketer

Simple Steps to Make Your Content More Readable

We've all heard the statistics before: According to the Nielsen Norman Group, viewers typically leave a website within 10 to 20 seconds. You won't get a second chance to make a good first impression. How can you possibly make your content engaging enough to keep people's attention so they'll read your content?  If you're [...]

By |2019-08-04T09:34:09-07:00August 4th, 2019|Content marketing|Comments Off on Simple Steps to Make Your Content More Readable

5 Hacks to Improve Your Email Open Rate

Email can be a very effective marketing tool for small business owners, but to get the most out of your efforts, you need to lay the foundation for success. If you’ve been struggling to get better engagement with your emails, check out these 5 hacks to improve your email open rate. What is an [...]

By |2019-08-04T09:09:51-07:00July 29th, 2019|Email marketing|Comments Off on 5 Hacks to Improve Your Email Open Rate

Marketing Your Association to Increase Membership

If you’ve ever tried marketing for an association, you know how tough it can be. Most associations don’t have a robust staff and resources at their disposal, so they must utilize the limited resources they do have to effectively market their association and attract members. What are the best tips for marketing your association to [...]

By |2019-07-19T15:29:54-07:00July 19th, 2019|Association marketing|Comments Off on Marketing Your Association to Increase Membership

Expert Interviews – Barb Fisher – Arizona Wordsmiths

We're back with another great expert interview; this time we chatted with Barb Fisher, Founder of Arizona Wordsmiths. She gave us some fantastic insights on her company, why people should leverage outside resources for writing assistance, and where she sees the industry of writing assistance going in the future. Tell us a little bit [...]

By |2019-07-16T07:40:36-07:00July 15th, 2019|Expert interviews|Comments Off on Expert Interviews – Barb Fisher – Arizona Wordsmiths

It’s Time to Take Another Look at Your Local SEO Efforts

Local SEO provides potential customers the information that they want, when they want it when they’re searching for local business like yours. Even if your business does not have a website, local search optimization helps your business stand out in local searches and helps drive more traffic to your website. Unfortunately, many people approach this as a one-and-done process. If your company depends on local business [...]

By |2019-07-05T17:29:24-07:00July 5th, 2019|Local search|Comments Off on It’s Time to Take Another Look at Your Local SEO Efforts

Fine-Tuning Your Email Marketing List for Measurable Results

Today’s marketing tactics have created a mindset of “more is better”:  more followers, more clicks and more likes seem to be the measurement by which many small business marketers live and die by. This has extended to email marketing as well, where many professionals feel that they need huge email lists to be successful, but [...]

By |2019-07-01T15:47:45-07:00July 1st, 2019|Email marketing|Comments Off on Fine-Tuning Your Email Marketing List for Measurable Results

Understanding the Customer Journey for Better Marketing Results

One-size-fits-all marketing is a thing of the past. We know that people consume information in different ways which is why we need to create several channels for our marketing, and make sure that the content we create in our marketing efforts is varied as well, based on different learning styles. If your small business has [...]

By |2019-06-21T09:00:05-07:00June 21st, 2019|Marketing strategies|Comments Off on Understanding the Customer Journey for Better Marketing Results

Make Your Press Releases More Impactful With These Tips

Press releases are still a fantastic way to shine the spotlight on your small business. They can serve as a sort of megaphone to praise your company’s achievements, progress, product announcements, new hires and other major milestones. They key to a successful press release has a lot to do with how it's written in the [...]

By |2019-06-17T15:55:45-07:00June 17th, 2019|PR|Comments Off on Make Your Press Releases More Impactful With These Tips