About Patty Hughes

Patty Hughes is President of Strategic Marketing Services and has over 20 years of experience in marketing and sales strategy. Having been fortunate enough to develop exceptional business relationships with both customers and colleagues throughout the years, she has been honored to help small businesses grow and has enjoyed being a part of their successes by partnering with them to establish a well-developed marketing strategy and assist in managing their ongoing marketing needs.

Let Your Clients Help You Market Your Small Business

With everything going on right now, small business owners might feel a little overwhelmed trying to market their business. What many do not realize that if asked, your customers would be more than happy to help you market your small business. Really! Here are a few examples where you can partner with your clients to [...]

By |2020-07-13T12:41:51-07:00July 13th, 2020|Marketing strategies|Comments Off on Let Your Clients Help You Market Your Small Business

Simple Steps to Increase Organic Traffic to Your Small Business Website

There are many paid marketing tactics that can help drive more traffic to your website, but if you’re looking to increase website visits without having to pay for each click, check out these simple steps to increase organic traffic to your small business website. Make sure you have a mobile version of your website More [...]

By |2020-07-06T17:10:12-07:00July 6th, 2020|Website|Comments Off on Simple Steps to Increase Organic Traffic to Your Small Business Website

Measuring TikTok Analytics to Determine Success

When it comes to small business marketing, it pays to stick with what works, and it pays to try something new. Yes, you should do both as a small business marketer! If you have marketing tactics that are working well for you, returning a solid ROI, it makes sense to keep doing what you’re doing, [...]

By |2020-06-29T16:57:24-07:00June 29th, 2020|Social media marketing|Comments Off on Measuring TikTok Analytics to Determine Success

Tips for Using Email Marketing to Support Your Overall Marketing Efforts

As small business marketers, we are big fans of email marketing and often recommend that our clients add it to their marketing efforts overall. What many small business owners do not realize is that email marketing can support your other marketing efforts if used strategically. Learn how you should be using email marketing to support [...]

By |2020-06-22T15:42:59-07:00June 22nd, 2020|Email marketing|Comments Off on Tips for Using Email Marketing to Support Your Overall Marketing Efforts

YouTube Advertising Tips, Tricks and Insights

Video marketing is being embraced by more small business owners who understand the power of videos in their overall marketing mix. If you have spent a significant amount of time building your YouTube channel but still don't have the results you were hoping for, it may be time to try YouTube advertising. We've pulled together [...]

By |2020-06-15T16:46:26-07:00June 15th, 2020|Paid advertising|Comments Off on YouTube Advertising Tips, Tricks and Insights

Here’s Everything You Need to Know About Facebook Messenger Rooms

Current events have forced businesses large and small to embrace video meetings as a way of life. Once reserved for those needing to connect with offsite employees, video meetings are now being used as a replacement for face-to-face meetings, even when people are in the same building. They’re being used for sales calls, product presentations, [...]

By |2020-06-01T16:17:40-07:00June 1st, 2020|Video marketing|Comments Off on Here’s Everything You Need to Know About Facebook Messenger Rooms

Ideas to Make Your Website More Trustworthy to Visitors

Searchers online are becoming much savvier when it comes to website security. They understand that there are many questionable websites out there that promise the world but are only looking to take advantage of people’s trust, whether that be by taking their credit card information and using it for other purposes, or stealing personal information [...]

By |2020-05-18T17:09:29-07:00May 18th, 2020|Website|Comments Off on Ideas to Make Your Website More Trustworthy to Visitors

How to Use Nextdoor for Your Local Small Business Marketing

Local marketing is critical to small businesses that depend on the surrounding community to bring in business. This is especially true for those who need actual foot traffic to come into their brick and mortar location. One option to really focus on local marketing for your business is through Nextdoor. Keep reading to learn how [...]

By |2020-05-11T17:07:24-07:00May 11th, 2020|Local search|Comments Off on How to Use Nextdoor for Your Local Small Business Marketing

Four Easy Ways to Build Your Email Marketing List

Small businesses are dependent on a solid email marketing list to help stay in touch with current customers, as well as convert prospects to buyers. If you aren’t doing email marketing for your small business in this current economy, you are missing out! Email remains one of the more powerful ways of marketing to your [...]

By |2020-05-11T16:43:44-07:00May 4th, 2020|Email marketing|Comments Off on Four Easy Ways to Build Your Email Marketing List

Instagram Hacks and Tricks Small Business Owners Should Know

More and more small businesses are discovering the power of Instagram to help their business grow. What was once a platform to simply share photos has turned into a powerful social media marketing tool. Here are a few Instagram hacks and tricks small business owners should know to get the most out of the platform. [...]

By |2020-05-11T16:44:22-07:00April 27th, 2020|Social media marketing|Comments Off on Instagram Hacks and Tricks Small Business Owners Should Know