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About Patty Hughes

Patty Hughes is President of Strategic Marketing Services and has over 20 years of experience in marketing and sales strategy. Having been fortunate enough to develop exceptional business relationships with both customers and colleagues throughout the years, she has been honored to help small businesses grow and has enjoyed being a part of their successes by partnering with them to establish a well-developed marketing strategy and assist in managing their ongoing marketing needs.

Guest Blogging for Small Businesses

It is no small task to establish and operate an effective website for your business. There is no end to the information you want to provide your current and prospective customers and then, after you share an idea, you may feel that it is in need of expansion. Many small business owners find that blogging [...]

By |2020-01-20T09:27:36-07:00January 20th, 2020|Content marketing|Comments Off on Guest Blogging for Small Businesses

Follow These Steps to Keep Your Marketing Efforts Organized

In our weekly blog posts, we usually provide tips, tricks and trends on activities you can do to get the most out of your small business marketing efforts. It recently came to our attention that we never really discussed how to organize your marketing efforts and avoid any pitfalls or “marketing emergencies”. This week, we’re [...]

By |2020-01-13T16:22:24-07:00January 13th, 2020|Marketing management|Comments Off on Follow These Steps to Keep Your Marketing Efforts Organized

Our Five Most Popular Blog Posts of 2019

When it comes to content marketing, we practice what we preach:  we keep an eye on what content resonated with our audience, measuring engagement and overall traffic and click-throughs to see which content pieces were most popular with our readers so we know how to craft our 2020 content marketing strategy. Curious to see which [...]

By |2020-01-06T17:13:37-07:00January 6th, 2020|Marketing resources|Comments Off on Our Five Most Popular Blog Posts of 2019

Small Business Marketing Resolutions to Make in 2020

As we wind up 2019, it’s time to look ahead at 2020 and what you can do to grow your small business. Marketing should play a big role in your 2020 business planning. If you’re looking for some fresh ideas and inspiration to take your marketing to the next level, here are small business marketing [...]

By |2019-12-30T15:36:31-07:00December 30th, 2019|Marketing strategies|Comments Off on Small Business Marketing Resolutions to Make in 2020

Holiday Marketing Reading: Five Articles to Read Before 2020

The holiday season is a great time to regroup from a busy year and catch up on all of those activities you keep putting off because you’re too busy running your small business. Many of us take this time of year to get ready for the year ahead, and part of that preparation is making [...]

By |2019-12-23T14:14:11-07:00December 23rd, 2019|Marketing training|Comments Off on Holiday Marketing Reading: Five Articles to Read Before 2020

Don’t Let the Holidays Tempt You to Take a Break from Marketing

Another holiday season is here, and your small business is doing well… congratulations! The end of the year is the perfect time to take a moment to review all you’ve done over the year for your marketing efforts; what worked, what didn’t, and how you want to adjust your marketing efforts for next year. While [...]

By |2019-12-16T15:53:45-07:00December 16th, 2019|Holiday marketing|Comments Off on Don’t Let the Holidays Tempt You to Take a Break from Marketing

Restaurant Marketing Ideas to Bring in More Customers

Opening a new restaurant can be a thrilling endeavor, and each new restaurant entrepreneur starts with the best intentions of making the business a success. There are quite a few challenges with running a restaurant, including marketing, to ensure the business grows, but how can a small business owner effectively market their establishment while trying [...]

By |2019-12-09T15:49:38-07:00December 9th, 2019|Restaurant marketing|Comments Off on Restaurant Marketing Ideas to Bring in More Customers

Is Your Website Optimized for Alexa?

Seems like every home has some kind of device hooked up to Alexa these days. As people become more accustomed to having these devices in their homes, the more often they’ll use them for tasks other than simply building a to-do list. That means someone may be searching for a product or service you offer [...]

By |2019-12-02T14:36:00-07:00December 2nd, 2019|Voice search|Comments Off on Is Your Website Optimized for Alexa?

How to Use LinkedIn Ads to Market Your Small Business

If you’ve been using paid ads as part of your small business marketing efforts, chances are you’ve used Google Ads or perhaps Facebook ads. An often-overlooked paid ads option is LinkedIn ads. Here’s a quick overview of how to use LinkedIn ads to market your small business and get more customers. What are LinkedIn Ads? [...]

By |2019-11-25T16:01:21-07:00November 25th, 2019|Paid advertising|Comments Off on How to Use LinkedIn Ads to Market Your Small Business

Show Your Customers How Thankful You Are for Their Business

It’s a good idea to show your customers how much you appreciate their business all throughout the year. However, Thanksgiving is a great time to take a step back and think about how you can show your customers how thankful you are for their business throughout the year. Whether your business is big or small, [...]

By |2019-11-21T16:18:40-07:00November 18th, 2019|Marketing tactics|Comments Off on Show Your Customers How Thankful You Are for Their Business