About Patty Hughes

Patty Hughes is President of Strategic Marketing Services and has over 20 years of experience in marketing and sales strategy. Having been fortunate enough to develop exceptional business relationships with both customers and colleagues throughout the years, she has been honored to help small businesses grow and has enjoyed being a part of their successes by partnering with them to establish a well-developed marketing strategy and assist in managing their ongoing marketing needs.

Marketing Tactics That Your Small Business Can Do for Free

Running a small business is not easy. New startups especially struggle when it comes to where to put what little budget, they must promote their new business. It’s no secret that you can’t ignore marketing if you expect to bring in new clients. So how can you promote your new business if you don’t have [...]

By |2024-01-10T10:14:37-07:00January 10th, 2024|Free marketing ideas|Comments Off on Marketing Tactics That Your Small Business Can Do for Free

How to Create Images for Your Small Business Website

If you’re a small business owner, you want your website to be creative and interesting for site visitors. Images and graphics go a long way in making a website engaging, but not everyone can afford a graphic designer to elevate their website. Luckily, there are options for small business owners to create images on their [...]

By |2023-12-08T08:25:33-07:00December 6th, 2023|Graphic design|Comments Off on How to Create Images for Your Small Business Website

How Small Businesses Benefit from Referrals

One of the easiest yet most overlooked sources of new business for small businesses is referrals. While many small business owners are hesitant to ask for referrals, if they better understood the value of word-of-mouth advertising or referrals, they’d see how impactful the effort can be. Let’s look at several ways small businesses benefit from [...]

By |2023-11-06T09:35:23-07:00November 6th, 2023|Referrals, Small business marketing|Comments Off on How Small Businesses Benefit from Referrals

Email Marketing is Still a Powerful Tool for Small Businesses

Marketers have a lot of different tactics to choose from when promoting a small business. There have been a lot of exciting new options available, several worth trying, but don’t overlook the tried and true tactics as you put together a small business marketing strategy. Email marketing is still a powerful tool for small businesses. [...]

By |2023-11-06T09:06:06-07:00October 6th, 2023|Email marketing|Comments Off on Email Marketing is Still a Powerful Tool for Small Businesses

Need a Marketing Budget for Your Small Business? Here Are a Few Tips to Get Started

Creating a marketing budget for your small business is essential for achieving your marketing goals. Ready to create a budget for your small business? Here are the steps to create a marketing budget for your small business that will work for you. Determine Your Marketing Goals Define your marketing objectives. What do you want to [...]

By |2023-09-06T11:36:08-07:00September 6th, 2023|Marketing budgets|Comments Off on Need a Marketing Budget for Your Small Business? Here Are a Few Tips to Get Started

The Value of Backlinks for Your Small Business Website

Link building is an important aspect of search engine optimization (SEO) and plays a significant role in improving the visibility and authority of small business websites. It involves acquiring hyperlinks from other websites to your own, and it is considered one of the most effective off-page SEO techniques. Here are some reasons why garnering backlinks [...]

By |2023-08-04T08:06:10-07:00August 4th, 2023|Link building|Comments Off on The Value of Backlinks for Your Small Business Website

Marketing Tips to Help You Promote Your Small Business

There are so many options when it comes to marketing your small business. Sometimes, small business owners can become overwhelmed with all the choices! For many, it’s a smart idea to simply hire a small business marketing professional to handle your marketing for you so you can focus on running your business. However, many owners [...]

By |2023-11-06T09:07:08-07:00July 5th, 2023|Marketing tactics|Comments Off on Marketing Tips to Help You Promote Your Small Business

Content Marketing is Vital for Small Business Websites

When small businesses first embark on content marketing efforts, they often question if it’s still of value because they struggle to find topics they feel are relevant to their readers. Keeping in mind that your content should be helpful to your readers, our favorite suggestion is to find out what questions people are asking and [...]

By |2023-06-06T09:49:02-07:00June 6th, 2023|Content marketing|Comments Off on Content Marketing is Vital for Small Business Websites

Is Your Small Business Taking Advantage of Your Google Business Profile?

Having a strong online presence is critical to the success of small businesses today. One of the best ways to establish that presence on a local level is to take advantage of all that Google Business Profile has to offer. Not sure you’ve optimized your profile? Check out these tips. What is Google Business Profile? [...]

By |2023-05-25T14:12:13-07:00May 5th, 2023|Local search|Comments Off on Is Your Small Business Taking Advantage of Your Google Business Profile?

Is Blogging Still Important to Small Business Marketers?

Blogging has been a tried-and-true marketing method for many years now, but as is the case with most tactics, how we blog has changed dramatically. With all the new marketing technologies out there, is blogging still important to small business marketers? Let’s take a look. Blogging showcases your industry’s expertise Not all small business owners [...]

By |2023-05-25T14:11:41-07:00April 1st, 2023|Content marketing|Comments Off on Is Blogging Still Important to Small Business Marketers?
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