Strategic Marketing Services

/Patty Hughes

About Patty Hughes

Patty Hughes is President of Strategic Marketing Services and has over 20 years of experience in marketing and sales strategy. Having been fortunate enough to develop exceptional business relationships with both customers and colleagues throughout the years, she has been honored to help small businesses grow and has enjoyed being a part of their successes by partnering with them to establish a well-developed marketing strategy and assist in managing their ongoing marketing needs.

Understanding the Customer Journey for Better Marketing Results

One-size-fits-all marketing is a thing of the past. We know that people consume information in different ways which is why we need to create several channels for our marketing, and make sure that the content we create in our marketing efforts is varied as well, based on different learning styles. If your small business has [...]

By |2019-06-21T09:00:05-07:00June 21st, 2019|Marketing strategies|Comments Off on Understanding the Customer Journey for Better Marketing Results

Make Your Press Releases More Impactful With These Tips

Press releases are still a fantastic way to shine the spotlight on your small business. They can serve as a sort of megaphone to praise your company’s achievements, progress, product announcements, new hires and other major milestones. They key to a successful press release has a lot to do with how it's written in the [...]

By |2019-06-17T15:55:45-07:00June 17th, 2019|PR|Comments Off on Make Your Press Releases More Impactful With These Tips

Here Are Five Marketing Musts For Every New Small Business

If you're one of over 600,000 new businesses that opened this year, congratulations! Starting a small business is exciting, terrifying, satisfying and overwhelming all at the same time but as a new small business owner, you've likely already experienced all the emotions as you pursued your dream. Now that you've got your new business started, [...]

By |2019-06-10T12:17:12-07:00June 10th, 2019|Small business marketing|Comments Off on Here Are Five Marketing Musts For Every New Small Business

Instagram Tactics That Really Work

It's no secret that Instagram is growing rapidly as businesses and consumers alike discover the allure of a more visual platform. As a matter of fact, Instagram now has 1 billion monthly users and is considered the fastest growing social network. Many small businesses still struggle with how exactly they should be using Instagram, especially [...]

By |2019-06-03T13:55:50-07:00June 3rd, 2019|Social media marketing|Comments Off on Instagram Tactics That Really Work

Email Marketing Mistakes and Tips On How to Get it Right

Email marketing is one of the most important marketing tactics for businesses both large and small, yet most companies don't use it correctly. When done right, email marketing can help you attract new customers, engage existing customers, and even reconnect with those no longer doing business with you. When done incorrectly, email marketing wastes money, [...]

By |2019-05-25T09:50:44-07:00May 25th, 2019|Email marketing|Comments Off on Email Marketing Mistakes and Tips On How to Get it Right

The Differences Between Inbound Marketing and Outbound Marketing

There are so many terms to know when it comes to marketing. It can be overwhelming for a small business marketer or entrepreneur to keep all the marketing terms straight let alone know how to execute all the different marketing tactics out there. Two terms that seem to be dominant in marketing lingo these days [...]

By |2019-05-17T14:28:34-07:00May 17th, 2019|Marketing strategies|Comments Off on The Differences Between Inbound Marketing and Outbound Marketing

Think Outside the Box with Your Small Business Marketing Efforts

There are definitely tried and true marketing efforts that every small business owner should consider for their small business marketing strategy:  social media, email marketing, content marketing are good places to start. It's always a good idea to mix in some other marketing tactics as well, depending on your target audience, to help diversify [...]

By |2019-05-17T14:04:30-07:00May 9th, 2019|Marketing tactics|Comments Off on Think Outside the Box with Your Small Business Marketing Efforts

Is it Time to Redesign Your Website?

Websites are the marketing powerhouse for small businesses. Regardless of what kind of business you have, it's critical to have website. If it's been more than a few years since your last major website overhaul, it may be time to readdress your website to make sure you're getting the most out of it. Is it [...]

By |2019-05-03T17:43:13-07:00May 3rd, 2019|Website|Comments Off on Is it Time to Redesign Your Website?

Best Practices for Using Welcome Emails in Your Marketing Efforts

Welcome emails are one of the more under-utilized email marketing tactics out there, and yet they're one of the easiest tasks to accomplish with big results. If your small business is using email marketing and have yet to send welcome emails as part of your strategy, here are best practices for using welcome emails in [...]

By |2019-04-26T16:37:18-07:00April 26th, 2019|Email marketing|Comments Off on Best Practices for Using Welcome Emails in Your Marketing Efforts

5 Marketing Hacks You Need to Try Right Now

If you spend any amount of time reading marketing articles, it seems like everyone has the "must try" idea of the year. The only problem is, most of those "ideas" are the same ones you always read about; mostly because they are the tried and true tactics that WILL get you results. While you definitely [...]

By |2019-04-19T15:43:02-07:00April 19th, 2019|Marketing tactics|Comments Off on 5 Marketing Hacks You Need to Try Right Now