About Patty Hughes

Patty Hughes is President of Strategic Marketing Services and has over 20 years of experience in marketing and sales strategy. Having been fortunate enough to develop exceptional business relationships with both customers and colleagues throughout the years, she has been honored to help small businesses grow and has enjoyed being a part of their successes by partnering with them to establish a well-developed marketing strategy and assist in managing their ongoing marketing needs.

Five Marketing Tactics for Associations to Leverage

The landscape for association membership has changed drastically over this past year. As a result, associations of all sizes are struggling with how to best engage existing membership to reinforce membership value and showcase the value of membership to prospective members. We’ve pulled together five simple marketing tactics for associations to leverage. Membership growth drives [...]

By |2021-07-28T13:38:22-07:00July 28th, 2021|Association marketing|Comments Off on Five Marketing Tactics for Associations to Leverage

How to Start Building Quality Backlinks to Your Site

Backlinks play an important role in driving organic traffic via search engines, especially in competitive industries. When combined with strong technical SEO foundations, great on-page SEO, excellent content, and a good user experience, link building can be super effective at driving more organic traffic. Unfortunately, too few small business marketers know how to create quality [...]

By |2021-07-21T16:55:21-07:00July 21st, 2021|Link building|Comments Off on How to Start Building Quality Backlinks to Your Site

Avoid These Mistakes in Your Video Marketing Efforts

Video marketing continues to grow in popularity, and there’s no doubt how effective videos are in getting your message across. However, just like any marketing tactic, execution can make or break how effective your videos are. Be sure to avoid these mistakes in your video marketing efforts. Yes, video marketing is still effective Before we [...]

By |2021-07-14T16:03:34-07:00July 14th, 2021|Video marketing|Comments Off on Avoid These Mistakes in Your Video Marketing Efforts

Leveraging SEO to Increase Lead Generation for Your Small Business

With all the different marketing tactics to leverage, small business owners often put too little stock in SEO and how it can impact lead generation. Learn how you can boost your lead generation with some basic SEO practices. What is SEO? SEO stands for search engine optimization. Search engine optimization is the process of improving [...]

By |2021-07-13T11:37:58-07:00July 7th, 2021|SEO|Comments Off on Leveraging SEO to Increase Lead Generation for Your Small Business

Is SMS Marketing Right for Your Small Business?

Not long ago, receiving marketing messages on your mobile device would be considered obnoxious if not invasive. Nowadays, many businesses are using text messaging, or SMS marketing, to reach customers in real-time. Is SMS marketing right for your small business? Learn more about SMS marketing and see if it’s a tactic you should add to [...]

By |2021-06-30T16:19:46-07:00June 30th, 2021|Marketing tactics|Comments Off on Is SMS Marketing Right for Your Small Business?

Does Affiliate Marketing Make Sense for Your Small Business?

Whether you’re trying to sell a service or a product, using a variety of marketing tactics is your best bet to garner interest. One tactic that’s often overlooked by small business owners is affiliate marketing. However, this type of marketing offers little risk and big rewards if done correctly. Does affiliate marketing make sense for [...]

By |2021-06-20T13:25:44-07:00June 23rd, 2021|Marketing tactics|Comments Off on Does Affiliate Marketing Make Sense for Your Small Business?

Graphic Design Basics Using Canva

The ability to create custom images is important for small business marketers. In the past, that meant hiring a graphic designer to help with this task, but now marketers have a variety of programs they can use to create anything from banners to flyers to social media posts. While there are several graphic design programs [...]

By |2021-06-17T10:17:43-07:00June 17th, 2021|Graphic design|Comments Off on Graphic Design Basics Using Canva

Email Marketing Tips for Beginners

If your small business is just starting email marketing efforts, getting started can be a bit overwhelming. Which platform should you use? How do you segment lists for better targeting? How often should you send emails? All good questions and we’re here to answer a few of them for you. Check out our email marketing [...]

By |2021-06-17T09:57:50-07:00June 9th, 2021|Small business marketing|Comments Off on Email Marketing Tips for Beginners

Ready to Up Your Marketing Knowledge? 5 Resources to Get Started

Marketing is constantly evolving and changing. For small business marketers, it can be a challenge to keep up with all the new tactics out there, let alone the changes to existing platforms. If you’re ready to up your marketing knowledge, we’ve found five resources to get you started, from understanding the basics of paid search [...]

By |2021-06-02T15:10:07-07:00June 2nd, 2021|Marketing training|Comments Off on Ready to Up Your Marketing Knowledge? 5 Resources to Get Started

Ready to Try Influencer Marketing? Here’s How to Make it Work

Many small business owners think influencer marketing is a new marketing tactic to come on the scene when in fact, influencer marketing has been around for a long, long time. The latest spotlight on influencer marketing gives many the impression that it’s hard and expensive to do, but it doesn’t have to be. Are you [...]

By |2021-05-26T15:40:40-07:00May 26th, 2021|Influencer marketing|Comments Off on Ready to Try Influencer Marketing? Here’s How to Make it Work
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