Marketing budgets are important for any small business owner. Knowing what is being spent on which type of marketing effort, and understanding how to manage and measure those efforts will result in a better return on investment. We offer up a few articles on how to create and manage marketing budgets for small businesses. Need help creating a marketing budget for your small business? We can help…Contact us!
One of the most overlooked aspects of small business marketing is the creation of a marketing budget. Many small businesses, especially start-ups, approach marketing budgets as "whatever is left over to spend" or they'll spend in spurts, with no real plan and no way to measure how effective that spend was. While many may feel [...]