Marketing Tactics

There are so many marketing tactics to use as a small business. Sometimes it’s difficult to decide which one(s) are the most effective. With that in mind, we’ve created a series of articles about marketing tactics with our observations, recommendations, tips and best practices. Take a look at our article collection to help educate you on marketing tactics you can do for your own company.

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Marketing Tips to Help You Promote Your Small Business

There are so many options when it comes to marketing your small business. Sometimes, small business owners can become overwhelmed with all the choices! For many, it’s a smart idea to simply hire a small business marketing professional to handle your marketing for you so you can focus on running your business. However, many owners [...]

By |2023-11-06T09:07:08-07:00July 5th, 2023|Marketing tactics|Comments Off on Marketing Tips to Help You Promote Your Small Business
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Should You Try New Marketing Tactics in the New Year?

The beginning of a new year is a great time to assess how well your marketing performed last year and how you can up your game. If you’ve been following a small business marketing strategy, now is the time to take a look at how results stacked up to the plan. Some of your results [...]

By |2022-12-28T17:13:58-07:00January 4th, 2023|Marketing tactics|Comments Off on Should You Try New Marketing Tactics in the New Year?
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No Matter What You Sell, Don’t Try to Market to Everyone

One of the fundamentals of a small business marketing strategy is to determine who your target market is. By definition, a target market is a particular group of consumers or businesses at which a product or service is aimed. That makes sense, right? However, the concept becomes blurry when you sell or service or product [...]

By |2022-08-17T08:06:42-07:00August 17th, 2022|Marketing tactics|Comments Off on No Matter What You Sell, Don’t Try to Market to Everyone
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Should Your Small Business Try Text Messaging Marketing?

It’s important for small business marketers to always be open to new and innovative marketing tactics that may help them reach more potential customers. While not all marketing tactics will work for every business, the tried-and-true approaches such as email marketing, content marketing, and social media still provide respectable results when done correctly. To supplement [...]

By |2022-07-20T16:35:41-07:00July 20th, 2022|Marketing tactics|Comments Off on Should Your Small Business Try Text Messaging Marketing?
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What is Remarketing and Should You Try It?

Many small businesses run on a fairly limited marketing budget, so it’s important that each dollar spent on marketing counts. Remarketing can be a powerful marketing tactic when done correctly. However, implementing remarketing may not work for everyone. Exactly what is remarketing, and should you try it? Definition of remarketing Remarketing is an online marketing [...]

By |2021-09-29T15:23:01-07:00September 29th, 2021|Marketing tactics|Comments Off on What is Remarketing and Should You Try It?
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Is SMS Marketing Right for Your Small Business?

Not long ago, receiving marketing messages on your mobile device would be considered obnoxious if not invasive. Nowadays, many businesses are using text messaging, or SMS marketing, to reach customers in real-time. Is SMS marketing right for your small business? Learn more about SMS marketing and see if it’s a tactic you should add to [...]

By |2021-06-30T16:19:46-07:00June 30th, 2021|Marketing tactics|Comments Off on Is SMS Marketing Right for Your Small Business?
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Does Affiliate Marketing Make Sense for Your Small Business?

Whether you’re trying to sell a service or a product, using a variety of marketing tactics is your best bet to garner interest. One tactic that’s often overlooked by small business owners is affiliate marketing. However, this type of marketing offers little risk and big rewards if done correctly. Does affiliate marketing make sense for [...]

By |2021-06-20T13:25:44-07:00June 23rd, 2021|Marketing tactics|Comments Off on Does Affiliate Marketing Make Sense for Your Small Business?
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Here’s How Using Images Boosts Your Marketing Effectiveness

It’s no secret that adding images to certain marketing efforts enhances how well that content piece performs. Still, if you’re only limiting your use of images to social media platforms, you’re missing out on many opportunities to make your content more engaging. Here’s how using images boosts your marketing effectiveness on multiple platforms, not just [...]

By |2021-01-04T15:07:47-07:00January 4th, 2021|Marketing tactics|Comments Off on Here’s How Using Images Boosts Your Marketing Effectiveness
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Use a Variety of Marketing Efforts to Reach Your Prospects

We often get asked where the best place is to spend their marketing efforts and dollars. Social media? Email marketing? Paid ads? Direct mail? The answer is, there is no one answer. As a matter of fact, it’s critical to use a variety of marketing efforts to reach your target audience and get the best [...]

By |2020-04-20T16:41:51-07:00April 20th, 2020|Marketing tactics|Comments Off on Use a Variety of Marketing Efforts to Reach Your Prospects
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Does Your Marketing Plan Include Retaining and Upselling Existing Clients?

Traditionally, small business owners look to marketing to generate new business for their company to continue to grow revenue. Still, there is a significant opportunity to do that without bringing a single new customer onboard. Customer retention and upselling are often overlooked in small business marketing plans but should be a substantial role in any [...]

By |2020-03-16T11:40:41-07:00March 16th, 2020|Marketing tactics|Comments Off on Does Your Marketing Plan Include Retaining and Upselling Existing Clients?
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