Marketing Tactics

There are so many marketing tactics to use as a small business. Sometimes it’s difficult to decide which one(s) are the most effective. With that in mind, we’ve created a series of articles about marketing tactics with our observations, recommendations, tips and best practices. Take a look at our article collection to help educate you on marketing tactics you can do for your own company.

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Is SMS Marketing Right for Your Small Business?

Not long ago, receiving marketing messages on your mobile device would be considered obnoxious if not invasive. Nowadays, many businesses are using text messaging, or SMS marketing, to reach customers in real-time. Is SMS marketing right for your small business? Learn more about SMS marketing and see if it’s a tactic you should add to [...]

By |2021-06-30T16:19:46-07:00June 30th, 2021|Marketing tactics|Comments Off on Is SMS Marketing Right for Your Small Business?

Does Affiliate Marketing Make Sense for Your Small Business?

Whether you’re trying to sell a service or a product, using a variety of marketing tactics is your best bet to garner interest. One tactic that’s often overlooked by small business owners is affiliate marketing. However, this type of marketing offers little risk and big rewards if done correctly. Does affiliate marketing make sense for [...]

By |2021-06-20T13:25:44-07:00June 23rd, 2021|Marketing tactics|Comments Off on Does Affiliate Marketing Make Sense for Your Small Business?

Here’s How Using Images Boosts Your Marketing Effectiveness

It’s no secret that adding images to certain marketing efforts enhances how well that content piece performs. Still, if you’re only limiting your use of images to social media platforms, you’re missing out on many opportunities to make your content more engaging. Here’s how using images boosts your marketing effectiveness on multiple platforms, not just [...]

By |2021-01-04T15:07:47-07:00January 4th, 2021|Marketing tactics|Comments Off on Here’s How Using Images Boosts Your Marketing Effectiveness

Use a Variety of Marketing Efforts to Reach Your Prospects

We often get asked where the best place is to spend their marketing efforts and dollars. Social media? Email marketing? Paid ads? Direct mail? The answer is, there is no one answer. As a matter of fact, it’s critical to use a variety of marketing efforts to reach your target audience and get the best [...]

By |2020-04-20T16:41:51-07:00April 20th, 2020|Marketing tactics|Comments Off on Use a Variety of Marketing Efforts to Reach Your Prospects

Does Your Marketing Plan Include Retaining and Upselling Existing Clients?

Traditionally, small business owners look to marketing to generate new business for their company to continue to grow revenue. Still, there is a significant opportunity to do that without bringing a single new customer onboard. Customer retention and upselling are often overlooked in small business marketing plans but should be a substantial role in any [...]

By |2020-03-16T11:40:41-07:00March 16th, 2020|Marketing tactics|Comments Off on Does Your Marketing Plan Include Retaining and Upselling Existing Clients?

Show Your Customers How Thankful You Are for Their Business

It’s a good idea to show your customers how much you appreciate their business all throughout the year. However, Thanksgiving is a great time to take a step back and think about how you can show your customers how thankful you are for their business throughout the year. Whether your business is big or small, [...]

By |2019-11-21T16:18:40-07:00November 18th, 2019|Marketing tactics|Comments Off on Show Your Customers How Thankful You Are for Their Business

Think Outside the Box with Your Small Business Marketing Efforts

There are definitely tried and true marketing efforts that every small business owner should consider for their small business marketing strategy:  social media, email marketing, content marketing are good places to start. It's always a good idea to mix in some other marketing tactics as well, depending on your target audience, to help diversify [...]

By |2019-05-17T14:04:30-07:00May 9th, 2019|Marketing tactics|Comments Off on Think Outside the Box with Your Small Business Marketing Efforts

5 Marketing Hacks You Need to Try Right Now

If you spend any amount of time reading marketing articles, it seems like everyone has the "must try" idea of the year. The only problem is, most of those "ideas" are the same ones you always read about; mostly because they are the tried and true tactics that WILL get you results. While you definitely [...]

By |2019-04-19T15:43:02-07:00April 19th, 2019|Marketing tactics|Comments Off on 5 Marketing Hacks You Need to Try Right Now

Avoid These Common Pitfalls in Your Marketing Efforts

As the new year begins, many experts come out with marketing predictions, marketing trends, and other suggestions of what you should do in the new year to improve your small business marketing. Hey, we did it too with our own article about marketing resolutions you should make in 2019. Reputable marketers always endeavor to [...]

By |2019-03-26T13:14:37-07:00January 11th, 2019|Marketing tactics|Comments Off on Avoid These Common Pitfalls in Your Marketing Efforts

Marketing and the Holidays: More is Not Better

During the holiday season, companies big and small go into overdrive, trying to drum up last minute revenue, onboard new clients, and possibly squeeze in one last big promotion before the bells chime on New Year's Eve. Sound familiar?  It should, because the frantic pace sounds a lot like what people do during this [...]

By |2019-03-26T13:13:21-07:00December 21st, 2018|Marketing tactics|Comments Off on Marketing and the Holidays: More is Not Better
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