Marketing Tactics

There are so many marketing tactics to use as a small business. Sometimes it’s difficult to decide which one(s) are the most effective. With that in mind, we’ve created a series of articles about marketing tactics with our observations, recommendations, tips and best practices. Take a look at our article collection to help educate you on marketing tactics you can do for your own company.

Need help with with marketing your small business? Contact us!  We’d be happy to help! We offer intelligent marketing for small businesses and can help your company too!

Use a Variety of Marketing Efforts to Reach Your Prospects

We often get asked where the best place is to spend their marketing efforts and dollars. Social media? Email marketing? Paid ads? Direct mail? The answer is, there is no one answer. As a matter of fact, it’s critical to use a variety of marketing efforts to reach your target audience and get the best [...]

By |2020-04-20T16:41:51-07:00April 20th, 2020|Marketing tactics|Comments Off on Use a Variety of Marketing Efforts to Reach Your Prospects

Does Your Marketing Plan Include Retaining and Upselling Existing Clients?

Traditionally, small business owners look to marketing to generate new business for their company to continue to grow revenue. Still, there is a significant opportunity to do that without bringing a single new customer onboard. Customer retention and upselling are often overlooked in small business marketing plans but should be a substantial role in any [...]

By |2020-03-16T11:40:41-07:00March 16th, 2020|Marketing tactics|Comments Off on Does Your Marketing Plan Include Retaining and Upselling Existing Clients?

Show Your Customers How Thankful You Are for Their Business

It’s a good idea to show your customers how much you appreciate their business all throughout the year. However, Thanksgiving is a great time to take a step back and think about how you can show your customers how thankful you are for their business throughout the year. Whether your business is big or small, [...]

By |2019-11-21T16:18:40-07:00November 18th, 2019|Marketing tactics|Comments Off on Show Your Customers How Thankful You Are for Their Business

Think Outside the Box with Your Small Business Marketing Efforts

There are definitely tried and true marketing efforts that every small business owner should consider for their small business marketing strategy:  social media, email marketing, content marketing are good places to start. It's always a good idea to mix in some other marketing tactics as well, depending on your target audience, to help diversify [...]

By |2019-05-17T14:04:30-07:00May 9th, 2019|Marketing tactics|Comments Off on Think Outside the Box with Your Small Business Marketing Efforts

5 Marketing Hacks You Need to Try Right Now

If you spend any amount of time reading marketing articles, it seems like everyone has the "must try" idea of the year. The only problem is, most of those "ideas" are the same ones you always read about; mostly because they are the tried and true tactics that WILL get you results. While you definitely [...]

By |2019-04-19T15:43:02-07:00April 19th, 2019|Marketing tactics|Comments Off on 5 Marketing Hacks You Need to Try Right Now

Avoid These Common Pitfalls in Your Marketing Efforts

As the new year begins, many experts come out with marketing predictions, marketing trends, and other suggestions of what you should do in the new year to improve your small business marketing. Hey, we did it too with our own article about marketing resolutions you should make in 2019. Reputable marketers always endeavor to [...]

By |2019-03-26T13:14:37-07:00January 11th, 2019|Marketing tactics|Comments Off on Avoid These Common Pitfalls in Your Marketing Efforts

Marketing and the Holidays: More is Not Better

During the holiday season, companies big and small go into overdrive, trying to drum up last minute revenue, onboard new clients, and possibly squeeze in one last big promotion before the bells chime on New Year's Eve. Sound familiar?  It should, because the frantic pace sounds a lot like what people do during this [...]

By |2019-03-26T13:13:21-07:00December 21st, 2018|Marketing tactics|Comments Off on Marketing and the Holidays: More is Not Better

7 Marketing Mistakes You Need to Fix Right Now

Trying to market your small business and just not seeing the results you were hoping for?  While you may be doing a lot of things right, if you're making any of these 7 marketing mistakes, you may be hindering your efforts. Learn how to avoid or fix these marketing mistakes to help your small [...]

By |2019-03-07T13:24:04-07:00November 5th, 2018|Marketing tactics|Comments Off on 7 Marketing Mistakes You Need to Fix Right Now

7 Marketing Questions Every Small Business Owner Asks

Strategic Marketing Services specializes in small business marketing and while we understand that every small business is different, we notice that there are some questions that small business owners ask us on a fairly regular basis. Since we happen to be big believers in the saying, "No question is a stupid question", we thought [...]

By |2019-03-08T11:28:32-07:00July 20th, 2018|Marketing tactics|Comments Off on 7 Marketing Questions Every Small Business Owner Asks

Do Coupons Help Small Businesses?

Small businesses that sell products online are constantly looking for new ways to bring in more clients, sell more products, and keep customers happy. As an ecommerce company, do coupons help small businesses or do they hurt them? The new norm of buying online with coupons People who shop online, whether they're looking for [...]

By |2020-01-30T13:31:35-07:00July 13th, 2018|Marketing tactics|Comments Off on Do Coupons Help Small Businesses?