Every small business owner is looking for ways to improve their business, whether it’s to increase new sales, grow their brand awareness, or enter new markets to find new clients. One of the best ways to do this is through marketing. The best way to intelligently plan for marketing to ensure you’re getting the best [...]
In-person marketing conferences are back in full swing and virtual conferences are still going strong. There’s no better way to learn the latest and greatest marketing tactics, tools, and trends than to attend a marketing conference. Not sure which one makes the most sense to attend as a small business marketer? We’ve done the research [...]
The beginning of a new year is a great time to assess how well your marketing performed last year and how you can up your game. If you’ve been following a small business marketing strategy, now is the time to take a look at how results stacked up to the plan. Some of your results [...]
Holidays sneak up on all of us, but losing track of the holiday season can cost you sales as a small business owner. If you find that you’re late in getting your holiday marketing started, no worries! We have a few last-minute holiday marketing ideas that can still generate business before the end of the [...]
Any marketers that have been around a while have seen the SEO landscape change significantly over the years. Most changes have been good, and a few have been frustrating. Like it or not, if you want to see legitimate results, you need to know which SEO tactics work and which ones need to be left [...]
Small business marketers are always looking for new ways to improve their marketing efforts. There are numerous marketing books out there with innovative ideas, but many small business owners and marketers simply lack the time nowadays. That is where podcasts can prove invaluable. We have sorted through many of today’s marketing podcasts and found a [...]
If you are a small business marketer that hasn’t taken a second look at TikTok, maybe it’s time to do so. While TikTok originally started out with lip-syncing clips and other humorous videos, it’s quickly expanded into something quite substantial and a platform you should consider putting a few marketing dollars towards. Keep reading to [...]
One of the fundamentals of a small business marketing strategy is to determine who your target market is. By definition, a target market is a particular group of consumers or businesses at which a product or service is aimed. That makes sense, right? However, the concept becomes blurry when you sell or service or product [...]
It’s important for small business marketers to always be open to new and innovative marketing tactics that may help them reach more potential customers. While not all marketing tactics will work for every business, the tried-and-true approaches such as email marketing, content marketing, and social media still provide respectable results when done correctly. To supplement [...]
A lot of small businesses are seasonal, which means they have busy times of the year and certain months that are considered off-season. If your business is seasonal, chances are your revenue reflects this as well, with substantially more revenue coming in during busy months, and slow (or no) revenue coming in during the off-season. [...]
