Small Business Marketing

Looking for helpful, how-to articles on all aspects of small business marketing?  You’ve come to the right place! Strategic Marketing Services has put together a comprehensive collection of articles that address several topics related to small business marketing. These articles will guide you through which tactics are best suited for your business, step-by-step instructions on how to execute different marketing tactics, and how to measure results. It doesn’t get any easier than that!  Rather leave your marketing efforts to a small business marketing professional?  Contact us! We’ll manage your marketing for you to get you the best results!

How Small Businesses Benefit from Referrals

One of the easiest yet most overlooked sources of new business for small businesses is referrals. While many small business owners are hesitant to ask for referrals, if they better understood the value of word-of-mouth advertising or referrals, they’d see how impactful the effort can be. Let’s look at several ways small businesses benefit from [...]

By |2023-11-06T09:35:23-07:00November 6th, 2023|Referrals, Small business marketing|Comments Off on How Small Businesses Benefit from Referrals
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Listen to These Podcasts to Up Your Marketing Game

Small business marketers are always looking for new ways to improve their marketing efforts. There are numerous marketing books out there with innovative ideas, but many small business owners and marketers simply lack the time nowadays. That is where podcasts can prove invaluable. We have sorted through many of today’s marketing podcasts and found a [...]

By |2022-10-12T15:34:29-07:00October 12th, 2022|Small business marketing|Comments Off on Listen to These Podcasts to Up Your Marketing Game
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Time to Get Your 2022 Marketing Efforts in Order

It’s been another crazy year, hasn’t it? About this time of year is when we all get to sit back, take a deep breath, and marvel at what a wild ride the year has been. While it’s good for small business owners to enjoy the fruits of their labor by taking it easy during the [...]

By |2021-12-22T11:48:25-07:00December 22nd, 2021|Small business marketing|Comments Off on Time to Get Your 2022 Marketing Efforts in Order
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Email Marketing Tips for Beginners

If your small business is just starting email marketing efforts, getting started can be a bit overwhelming. Which platform should you use? How do you segment lists for better targeting? How often should you send emails? All good questions and we’re here to answer a few of them for you. Check out our email marketing [...]

By |2021-06-17T09:57:50-07:00June 9th, 2021|Small business marketing|Comments Off on Email Marketing Tips for Beginners
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Direct Mail Ideas for Small Business Owners

For many small businesses, especially those who target local customers, direct mail is still a viable, effective way to grow your business. If your small business relies on direct mail but you’re looking for a few fresh ideas, or if you’re considering starting a direct mail campaign, here are a few direct mail ideas for [...]

By |2021-04-14T19:34:35-07:00April 14th, 2021|Small business marketing|Comments Off on Direct Mail Ideas for Small Business Owners
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Simple Ways to Make Your Website Mobile-Friendly

As more people do the majority of their internet browsing from their phones, it's critical that your website is mobile-friendly. Whether you engage a web developer to help with some of these steps or implement them on your own, the following are a few simple ways to make your website mobile-friendly. What is a mobile-friendly [...]

By |2021-02-11T16:45:43-07:00February 15th, 2021|Small business marketing|Comments Off on Simple Ways to Make Your Website Mobile-Friendly
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Unexpected Marketing Changes Small Business Owners are Making

Being a small business owner means you constantly must change and adapt depending on what life throws at you, especially if you are wearing several hats to keep your business running. That has never been clearer than in 2020, with COVID-19 hitting small businesses hard, and many struggling to stay afloat until we all go [...]

By |2020-07-20T14:36:53-07:00July 20th, 2020|Small business marketing|Comments Off on Unexpected Marketing Changes Small Business Owners are Making
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Your Social Media Image Size Cheat Sheet

Nothing is more frustrating than finding the ideal image for a social post, only to find that the size won’t work for the platform you want to post to. Don’t you just hate that?! We do too! We decided to pull together a super simple social media image size cheat sheet that you can refer [...]

By |2020-08-31T17:47:57-07:00February 17th, 2020|Small business marketing, Social media marketing|Comments Off on Your Social Media Image Size Cheat Sheet
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Up Your Marketing Game: Marketing Conferences You Can Attend in 2019

Are you feeling a little left behind with all the new trends that are happening in marketing?  New tools that you don’t know how to use?  Or maybe you just need to refresh and update skills a bit to ensure you’re at the top of your small business marketing game?  Whatever your reason is for [...]

By |2019-09-10T14:20:13-07:00September 7th, 2019|Small business marketing|Comments Off on Up Your Marketing Game: Marketing Conferences You Can Attend in 2019
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Here Are Five Marketing Musts For Every New Small Business

If you're one of over 600,000 new businesses that opened this year, congratulations! Starting a small business is exciting, terrifying, satisfying and overwhelming all at the same time but as a new small business owner, you've likely already experienced all the emotions as you pursued your dream. Now that you've got your new business started, [...]

By |2019-06-10T12:17:12-07:00June 10th, 2019|Small business marketing|Comments Off on Here Are Five Marketing Musts For Every New Small Business
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