Small Business Marketing

Looking for helpful, how-to articles on all aspects of small business marketing?  You’ve come to the right place! Strategic Marketing Services has put together a comprehensive collection of articles that address several topics related to small business marketing. These articles will guide you through which tactics are best suited for your business, step-by-step instructions on how to execute different marketing tactics, and how to measure results. It doesn’t get any easier than that!  Rather leave your marketing efforts to a small business marketing professional?  Contact us! We’ll manage your marketing for you to get you the best results!

Email Marketing Tips for Beginners

If your small business is just starting email marketing efforts, getting started can be a bit overwhelming. Which platform should you use? How do you segment lists for better targeting? How often should you send emails? All good questions and we’re here to answer a few of them for you. Check out our email marketing [...]

By |2021-06-17T09:57:50-07:00June 9th, 2021|Small business marketing|Comments Off on Email Marketing Tips for Beginners

Direct Mail Ideas for Small Business Owners

For many small businesses, especially those who target local customers, direct mail is still a viable, effective way to grow your business. If your small business relies on direct mail but you’re looking for a few fresh ideas, or if you’re considering starting a direct mail campaign, here are a few direct mail ideas for [...]

By |2021-04-14T19:34:35-07:00April 14th, 2021|Small business marketing|Comments Off on Direct Mail Ideas for Small Business Owners

Simple Ways to Make Your Website Mobile-Friendly

As more people do the majority of their internet browsing from their phones, it's critical that your website is mobile-friendly. Whether you engage a web developer to help with some of these steps or implement them on your own, the following are a few simple ways to make your website mobile-friendly. What is a mobile-friendly [...]

By |2021-02-11T16:45:43-07:00February 15th, 2021|Small business marketing|Comments Off on Simple Ways to Make Your Website Mobile-Friendly

Unexpected Marketing Changes Small Business Owners are Making

Being a small business owner means you constantly must change and adapt depending on what life throws at you, especially if you are wearing several hats to keep your business running. That has never been clearer than in 2020, with COVID-19 hitting small businesses hard, and many struggling to stay afloat until we all go [...]

By |2020-07-20T14:36:53-07:00July 20th, 2020|Small business marketing|Comments Off on Unexpected Marketing Changes Small Business Owners are Making

Your Social Media Image Size Cheat Sheet

Nothing is more frustrating than finding the ideal image for a social post, only to find that the size won’t work for the platform you want to post to. Don’t you just hate that?! We do too! We decided to pull together a super simple social media image size cheat sheet that you can refer [...]

By |2020-08-31T17:47:57-07:00February 17th, 2020|Small business marketing, Social media marketing|Comments Off on Your Social Media Image Size Cheat Sheet

Up Your Marketing Game: Marketing Conferences You Can Attend in 2019

Are you feeling a little left behind with all the new trends that are happening in marketing?  New tools that you don’t know how to use?  Or maybe you just need to refresh and update skills a bit to ensure you’re at the top of your small business marketing game?  Whatever your reason is for [...]

By |2019-09-10T14:20:13-07:00September 7th, 2019|Small business marketing|Comments Off on Up Your Marketing Game: Marketing Conferences You Can Attend in 2019

Here Are Five Marketing Musts For Every New Small Business

If you're one of over 600,000 new businesses that opened this year, congratulations! Starting a small business is exciting, terrifying, satisfying and overwhelming all at the same time but as a new small business owner, you've likely already experienced all the emotions as you pursued your dream. Now that you've got your new business started, [...]

By |2019-06-10T12:17:12-07:00June 10th, 2019|Small business marketing|Comments Off on Here Are Five Marketing Musts For Every New Small Business

Using Social Proof to Increase Website Engagement

Social proof can be one of the best ways to get people to engage with your brand. While small businesses work hard to educate their clients and prospective clients about who they are and what they offer, consumers tend to trust what others say about you vs. what you have to say about yourself. To [...]

By |2019-04-15T12:39:00-07:00April 15th, 2019|Reviews, Small business marketing|Comments Off on Using Social Proof to Increase Website Engagement

How to Use Images in Your Blog Posts for Better Engagement

You know the old say, “A picture paints a thousand words”?  Well, just imagine the impact of images when paired with a thousand words (or 600 or however many you use in your next blog post). Using images is a must when you create a blog post. Here’s how to use images in your [...]

By |2019-03-07T13:31:10-07:00September 21st, 2018|Small business marketing|Comments Off on How to Use Images in Your Blog Posts for Better Engagement

How to Track Where Your Leads Are Coming From

Every time you get a new lead, it opens the door for more revenue, and that's a good thing, right?  But do you know where those leads are coming from?  What attracted them to reach out to you?  How much it actually COST you to get that lead?  To effectively grow your business, and [...]

By |2019-03-07T13:35:30-07:00August 31st, 2018|Small business marketing|Comments Off on How to Track Where Your Leads Are Coming From
Go to Top