Email Marketing

Email marketing is as powerful as ever!  If you’re not using it as part of your small business marketing efforts, it’s time to get on board! Need some tips and ideas?  We’ve provided several insights, tactics and much more in our collection of email marketing blog posts. Start reading and get ready!  Rather leave email marketing to the experts? Contact us! We can handle email marketing for you!

Tips for Using Email Marketing to Support Your Overall Marketing Efforts

As small business marketers, we are big fans of email marketing and often recommend that our clients add it to their marketing efforts overall. What many small business owners do not realize is that email marketing can support your other marketing efforts if used strategically. Learn how you should be using email marketing to support [...]

By |2020-06-22T15:42:59-07:00June 22nd, 2020|Email marketing|Comments Off on Tips for Using Email Marketing to Support Your Overall Marketing Efforts

Four Easy Ways to Build Your Email Marketing List

Small businesses are dependent on a solid email marketing list to help stay in touch with current customers, as well as convert prospects to buyers. If you aren’t doing email marketing for your small business in this current economy, you are missing out! Email remains one of the more powerful ways of marketing to your [...]

By |2020-05-11T16:43:44-07:00May 4th, 2020|Email marketing|Comments Off on Four Easy Ways to Build Your Email Marketing List

5 Hacks to Improve Your Email Open Rate

Email can be a very effective marketing tool for small business owners, but to get the most out of your efforts, you need to lay the foundation for success. If you’ve been struggling to get better engagement with your emails, check out these 5 hacks to improve your email open rate. What is an [...]

By |2019-08-04T09:09:51-07:00July 29th, 2019|Email marketing|Comments Off on 5 Hacks to Improve Your Email Open Rate

Fine-Tuning Your Email Marketing List for Measurable Results

Today’s marketing tactics have created a mindset of “more is better”:  more followers, more clicks and more likes seem to be the measurement by which many small business marketers live and die by. This has extended to email marketing as well, where many professionals feel that they need huge email lists to be successful, but [...]

By |2019-07-01T15:47:45-07:00July 1st, 2019|Email marketing|Comments Off on Fine-Tuning Your Email Marketing List for Measurable Results

Email Marketing Mistakes and Tips On How to Get it Right

Email marketing is one of the most important marketing tactics for businesses both large and small, yet most companies don't use it correctly. When done right, email marketing can help you attract new customers, engage existing customers, and even reconnect with those no longer doing business with you. When done incorrectly, email marketing wastes money, [...]

By |2019-05-25T09:50:44-07:00May 25th, 2019|Email marketing|Comments Off on Email Marketing Mistakes and Tips On How to Get it Right

Best Practices for Using Welcome Emails in Your Marketing Efforts

Welcome emails are one of the more under-utilized email marketing tactics out there, and yet they're one of the easiest tasks to accomplish with big results. If your small business is using email marketing and have yet to send welcome emails as part of your strategy, here are best practices for using welcome emails in [...]

By |2019-04-26T16:37:18-07:00April 26th, 2019|Email marketing|Comments Off on Best Practices for Using Welcome Emails in Your Marketing Efforts

How to Measure Your Email Marketing Efforts

If you're not using email marketing as part of your overall marketing strategy, you're missing out on potential leads and higher engagement with your audience. Email is a powerful way to stay in front of existing customers, reconnect with old prospects and lost customers, and consistently get your message out to new prospects to [...]

By |2019-03-07T13:29:14-07:00October 8th, 2018|Email marketing|Comments Off on How to Measure Your Email Marketing Efforts

How to Build Your Email List the Right Way to Get Results

There's no doubt that email marketing can be one of the best ways to engage prospective clients, upsell and engage existing clients, and re-engage those who have previously done business with you. However, there have been many changes over the past few years that put restrictions on how you can legitimately collect email addresses [...]

By |2019-03-08T11:19:36-07:00August 3rd, 2018|Email marketing|Comments Off on How to Build Your Email List the Right Way to Get Results

Will GDPR Kill Email Marketing for Small Businesses?

There's been a LOT of chatter lately about GDPR and how it may impact marketers here in the U.S. Any seasoned marketer knows that any time there's a big change in any kind of marketing tactic, it tends stir up a lot of panic and unnecessary anguish. It also tends to inspire a lot [...]

By |2019-03-08T11:39:21-07:00May 24th, 2018|Email marketing|Comments Off on Will GDPR Kill Email Marketing for Small Businesses?

How to Get Your Customers to Love Your Email Marketing Messages

Email marketing remains one of the more effective ways to reach both customers and prospects. Yet many small business owners don't take advantage of the marketing tactic, or do so half-heartedly without a plan in place. As a result, email marketing results can be dismal, which then makes marketers feel it's no longer a [...]

By |2019-03-08T11:47:51-07:00March 23rd, 2018|Email marketing|Comments Off on How to Get Your Customers to Love Your Email Marketing Messages