Running a small business is hard. Marketing a small business can be especially overwhelming with all the options available to get the word out about your product or service. One marketing tactic that should always be a part of your arsenal is email marketing. Email marketing remains one of the more effective ways to market your business compared to other marketing tactics out there. Of course, there are certain steps you should take to make sure your marketing is effective. Here are a few easy email marketing tips you need to try now to improve your email marketing.
Take time to craft a compelling subject line
Subject lines are critical to the effectiveness of your email marketing efforts. 47% of email recipients open an email based on the subject line alone? At the same time, 69% of email recipients report email as spam based solely on the subject line. Need some inspiration to create more effective subject lines? OptinMonster provided a great resource with all kinds of email subject line examples to choose from.
Pique your readers’ curiosity
Yes, people do get a lot of emails each day, but people still look to email content to provide them with helpful information. Looking to get more people to open your email? Pique their interest! CoSchedule provides a couple of useful hints to do this:
- Identify the beginning and end of the story in your email.
- Leave out crucial information in the middle.
Here are some examples of what this might look like in practice:
“The easiest way to make more money is easier than you think.”
“What’s the fastest way to grow your business?”
“Should you use this tactic to retire early”?
Make the subject line enticing enough for them to open your email to learn more.
Don’t use misleading text in your subject line
While you want to entice people to open your email, using misleading text in your subject line will not only annoy people but will likely get them to unsubscribe for your email list or, worse, mark your email as spam. Be engaging but not misleading in your subject line.
Pay attention to when you send your emails out
Email marketing programs like Constant Contact and other platforms will let you know the best day and time to send your emails to your target audience. Pay attention to those suggestions to get a better open rate.
Resend your emails to non-openers
There are many reasons why someone may not have opened your email the first time: too busy, got lost in the slew of other emails, arrived during a time they were out of office… the list goes on and on. That’s why you should always resend your email to those who didn’t open it the first time. Many email marketing platforms will help you do this automatically; take advantage of this feature! 7 out of 10 people on your email list won’t open your email the first time. By resending the same email to these non-openers, you can boost your open rates and email marketing ROI.
Focus on continually building your email marketing list
Email remains one of the more powerful ways of marketing to your base, but your reach is only as good as your email list. There are several ways to build your email list; taking advantage of more than one tactic will help ensure your list is fresh and full of people who want to receive your emails! Need ideas on how to build your list? Try these four easy ways to build your email marketing list. There’s a reason why people say, “the money is in the list”! Here are a few additional email list building ideas if you need more.
Be consistent with your email timing
You’ll build a good following for your email marketing if you’re consistent, so be sure to follow a content calendar or other scheduling system to be consistent with your email marketing. If you’re not sure how to do that, engage the services of a small business marketing professional to help. Having a plan for how often you send emails, what the content is, and who the target audience is will go a long way to improving your ROI overall.
Segment your email marketing list
If your email marketing list consists of customers, prospects, vendors, and industry professionals, be sure to put them all in separate lists. The message you may want to send out to one group may not resonate well with another group, so craft emails based on your email list. Need another reason for segmenting your lists? Mailchimp’s latest user data showed that segmented campaigns get 14.37% more opens and 64.78% more clicks than non-segmented campaigns.
These are just a few easy email marketing tips you can try to improve your efforts. Each will improve the effectiveness of your efforts and will likely return a better ROI in the long run.