Looking for ideas on how to better manage your paid search for your small business? Or perhaps you’re just starting out and need a few ideas on how to best set up and manage a paid search campaign. You’ve come to the right place! Strategic Marketing Services has provided several articles to help you decide if paid search is right for your small business, how to manage it, and how to measure results. Need help putting together a plan for your paid search efforts? Contact us!
You can’t visit a social platform or search online without being served up ads every step of the way. Paid ads are everywhere. As a matter of fact, over 7 million advertisers invested a total of $10.01 billion into PPC ads in 2017. 85% of consumers use the internet to search for local businesses. Brand awareness can [...]
When you’re finally ready to dip your toe into paid advertising, Google Ads is the obvious choice for a lot of small business owners. While Google endeavors to make the set-up process as easy as possible, it’s good to be familiar with a few fundamentals and have all the information you need gathered so set [...]
It’s always a good idea for small business owners to invest in a variety of marketing tactics. While those tactics would typically include social media, email marketing, and content marketing, there are definitely benefits to utilizing paid search for your small business marketing. However, before investing time and money, here are a few things to [...]
Without much fanfare, Google Ads announced in early September that they would soon stop showing search queries that triggered their ads when there is no “significant” data. Find out what Google Ad’s changes to search terms reporting mean and how they’ll impact your small business marketing efforts. What was the announcement about Google Ads? Google’s [...]
Many small business owners are hesitant to use Google Ads because they’ve heard the horror stories about budgets being eaten up with no results to show for it. Like any other marketing tool, you’ll get out of Google Ads what you put into it. If you plan well and execute strategically, you have a good [...]
Video marketing is being embraced by more small business owners who understand the power of videos in their overall marketing mix. If you have spent a significant amount of time building your YouTube channel but still don't have the results you were hoping for, it may be time to try YouTube advertising. We've pulled together [...]
If you’ve been using paid ads as part of your small business marketing efforts, chances are you’ve used Google Ads or perhaps Facebook ads. An often-overlooked paid ads option is LinkedIn ads. Here’s a quick overview of how to use LinkedIn ads to market your small business and get more customers. What are LinkedIn Ads? [...]
Pay per click advertising. People love it and they hate it. PPC can bring instant results, or instantly drain your budget. With Google's recent upgrade and rebranding (AdWords is now called "Google Ads"), they now offer a full range of advertising options across search, display, YouTube, and more. Even with all the handy tools Google [...]
There are many companies out there that specialize in PPC campaigns, especially Google AdWords. Google AdWords can either be a very effective tool for small businesses, or the biggest drain on their marketing budget. It makes sense to have someone who really understands Google AdWords create and manage your campaigns for you, but if [...]
Pay-per-click advertising can be a quick, effective, and measurable way to get more visitors to your website, but it can also be the fastest way to drain your marketing budget dry. If you’re spending a lot of money on Google AdWords or other PPC platforms and not seeing results, here are 5 reasons why [...]
