Paid Search

Looking for ideas on how to better manage your paid search for your small business?  Or perhaps you’re just starting out and need a few ideas on how to best set up and manage a paid search campaign. You’ve come to the right place! Strategic Marketing Services has provided several articles to help you decide if paid search is right for your small business, how to manage it, and how to measure results. Need help putting together a plan for your paid search efforts?  Contact us!

5 Steps for a More Effective PPC Campaign

There are many companies out there that specialize in PPC campaigns, especially Google AdWords. Google AdWords can either be a very effective tool for small businesses, or the biggest drain on their marketing budget. It makes sense to have someone who really understands Google AdWords create and manage your campaigns for you, but if [...]

By |2019-03-08T11:37:43-07:00June 7th, 2018|Paid search|Comments Off on 5 Steps for a More Effective PPC Campaign

5 Reasons Why Your Pay Per Click Efforts Aren’t Working

Pay-per-click advertising can be a quick, effective, and measurable way to get more visitors to your website, but it can also be the fastest way to drain your marketing budget dry. If you’re spending a lot of money on Google AdWords or other PPC platforms and not seeing results, here are 5 reasons why [...]

By |2019-03-11T11:00:27-07:00December 22nd, 2017|Paid search|Comments Off on 5 Reasons Why Your Pay Per Click Efforts Aren’t Working

Should Small Businesses Invest in Paid Search?

Small business owners often ask if paid search, such as Google AdWords, is the best use of their marketing dollars. As with any marketing tactics, there are several things to consider in order to answer the question, "should small businesses invest in paid search?" There are several benefits of paid search for small businesses [...]

By |2018-07-27T00:37:24-07:00March 25th, 2016|Paid search|0 Comments