Paid Advertising

Paid advertising can be very effective for small businesses, but getting started with paid marketing can be confusing with all the choices out there. Want to learn more about paid advertising and how it can help your small business attract more leads and more business?  We’ve got a collection of helpful articles that will help guide you through the process and educate you on all the different options out there. Not comfortable with the idea of handling this advertising on your own?  No problem!  Strategic Marketing Services can manage your paid ads efforts. Reach out to us and see what we can do for you!

Here’s How to Get Better Performing Ads on TikTok

TikTok is fast becoming a viable advertising platform for many small businesses. Beyond simply posting videos, marketers are starting to see how placing paid ads on the platform can really pay off if done correctly. Here’s how to get better performing ads on TikTok. What is TikTok: a refresher If you’ve heard of TikTok and [...]

By |2021-09-08T15:05:59-07:00September 8th, 2021|Paid advertising, Social media marketing|Comments Off on Here’s How to Get Better Performing Ads on TikTok

Are Paid Ads Right for Your Small Business?

You can’t visit a social platform or search online without being served up ads every step of the way. Paid ads are everywhere. As a matter of fact, over 7 million advertisers invested a total of $10.01 billion into PPC ads in 2017. 85% of consumers use the internet to search for local businesses. Brand awareness can [...]

By |2021-05-07T09:23:41-07:00May 5th, 2021|Paid advertising, Paid search|Comments Off on Are Paid Ads Right for Your Small Business?

Google Ads Basics You Need to Know as a PPC Newbie

When you’re finally ready to dip your toe into paid advertising, Google Ads is the obvious choice for a lot of small business owners. While Google endeavors to make the set-up process as easy as possible, it’s good to be familiar with a few fundamentals and have all the information you need gathered so set [...]

By |2021-05-07T09:21:15-07:00April 21st, 2021|Paid advertising, Paid search|Comments Off on Google Ads Basics You Need to Know as a PPC Newbie

What to Consider Before Starting a Paid Search Campaign

It’s always a good idea for small business owners to invest in a variety of marketing tactics. While those tactics would typically include social media, email marketing, and content marketing, there are definitely benefits to utilizing paid search for your small business marketing. However, before investing time and money, here are a few things to [...]

By |2021-05-07T09:21:43-07:00March 1st, 2021|Paid advertising, Paid search|Comments Off on What to Consider Before Starting a Paid Search Campaign

What Google Ad’s Changes to Search Terms Reporting Means to Small Businesses

Without much fanfare, Google Ads announced in early September that they would soon stop showing search queries that triggered their ads when there is no “significant” data. Find out what Google Ad’s changes to search terms reporting mean and how they’ll impact your small business marketing efforts. What was the announcement about Google Ads? Google’s [...]

By |2021-05-07T09:24:02-07:00September 14th, 2020|Paid advertising, Paid search|Comments Off on What Google Ad’s Changes to Search Terms Reporting Means to Small Businesses

How to Start Using Google Ads for Your Small Business

Many small business owners are hesitant to use Google Ads because they’ve heard the horror stories about budgets being eaten up with no results to show for it. Like any other marketing tool, you’ll get out of Google Ads what you put into it. If you plan well and execute strategically, you have a good [...]

By |2021-05-07T09:22:25-07:00August 17th, 2020|Paid advertising, Paid search|Comments Off on How to Start Using Google Ads for Your Small Business

YouTube Advertising Tips, Tricks and Insights

Video marketing is being embraced by more small business owners who understand the power of videos in their overall marketing mix. If you have spent a significant amount of time building your YouTube channel but still don't have the results you were hoping for, it may be time to try YouTube advertising. We've pulled together [...]

By |2021-05-07T09:24:19-07:00June 15th, 2020|Paid advertising, Paid search|Comments Off on YouTube Advertising Tips, Tricks and Insights

How to Use LinkedIn Ads to Market Your Small Business

If you’ve been using paid ads as part of your small business marketing efforts, chances are you’ve used Google Ads or perhaps Facebook ads. An often-overlooked paid ads option is LinkedIn ads. Here’s a quick overview of how to use LinkedIn ads to market your small business and get more customers. What are LinkedIn Ads? [...]

By |2021-05-07T09:24:38-07:00November 25th, 2019|Paid advertising, Paid search|Comments Off on How to Use LinkedIn Ads to Market Your Small Business

5 Easy Ways to Troubleshoot a PPC Campaign

Pay per click advertising. People love it and they hate it. PPC can bring instant results, or instantly drain your budget. With Google's recent upgrade and rebranding (AdWords is now called "Google Ads"), they now offer a full range of advertising options across search, display, YouTube, and more. Even with all the handy tools Google [...]

By |2021-05-07T09:24:52-07:00August 24th, 2018|Paid advertising, Paid search|Comments Off on 5 Easy Ways to Troubleshoot a PPC Campaign

5 Steps for a More Effective PPC Campaign

There are many companies out there that specialize in PPC campaigns, especially Google AdWords. Google AdWords can either be a very effective tool for small businesses, or the biggest drain on their marketing budget. It makes sense to have someone who really understands Google AdWords create and manage your campaigns for you, but if [...]

By |2021-05-07T09:22:43-07:00June 7th, 2018|Paid advertising, Paid search|Comments Off on 5 Steps for a More Effective PPC Campaign
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