Paid Advertising

Paid advertising can be very effective for small businesses, but getting started with paid marketing can be confusing with all the choices out there. Want to learn more about paid advertising and how it can help your small business attract more leads and more business?  We’ve got a collection of helpful articles that will help guide you through the process and educate you on all the different options out there. Not comfortable with the idea of handling this advertising on your own?  No problem!  Strategic Marketing Services can manage your paid ads efforts. Reach out to us and see what we can do for you!

YouTube Advertising Tips, Tricks and Insights

Video marketing is being embraced by more small business owners who understand the power of videos in their overall marketing mix. If you have spent a significant amount of time building your YouTube channel but still don't have the results you were hoping for, it may be time to try YouTube advertising. We've pulled together [...]

By |2020-06-15T16:46:26-07:00June 15th, 2020|Paid advertising|Comments Off on YouTube Advertising Tips, Tricks and Insights

How to Use LinkedIn Ads to Market Your Small Business

If you’ve been using paid ads as part of your small business marketing efforts, chances are you’ve used Google Ads or perhaps Facebook ads. An often-overlooked paid ads option is LinkedIn ads. Here’s a quick overview of how to use LinkedIn ads to market your small business and get more customers. What are LinkedIn Ads? [...]

By |2019-11-25T16:01:21-07:00November 25th, 2019|Paid advertising|Comments Off on How to Use LinkedIn Ads to Market Your Small Business

5 Easy Ways to Troubleshoot a PPC Campaign

Pay per click advertising. People love it and they hate it. PPC can bring instant results, or instantly drain your budget. With Google's recent upgrade and rebranding (AdWords is now called "Google Ads"), they now offer a full range of advertising options across search, display, YouTube, and more. Even with all the handy tools Google [...]

By |2019-03-07T13:36:22-07:00August 24th, 2018|Paid advertising|Comments Off on 5 Easy Ways to Troubleshoot a PPC Campaign

Creating a Small Business Paid Advertising Plan

With so many options open to consumers on how they learn about products and services, a savvy marketer knows that they need to go to where their potential clients are. If you’ve done your research, ideally starting with a marketing strategy, you should have a fairly good idea of a few options on where [...]

By |2018-07-25T23:08:16-07:00April 8th, 2016|Paid advertising|0 Comments