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Marketing Management

Marketing management is important for small business owners. You may have several resources handling different aspects of your marketing, but who is managing the overall marketing efforts?  Small business marketing management allows you to see what you’re spending on which marketing efforts, which efforts provide more leads, which leads convert the best, and what your overall ROI is. We’ve put together a few articles to help you learn more about managing your marketing efforts.

Looking for someone to help with your marketing?  Strategic Marketing Services specializes in the measurement and management of small business marketing. Contact us to see how we can help!

Using Google Analytics to Monitor Website Performance

Every time we talk to a prospective client about their small business needs, one of the first questions we ask is how well their website is performing. Where is traffic coming from?  Which sources convert the best? How many visitors are they getting to their site a month? Which pages of their site attract [...]

By |2019-03-11T11:03:06-07:00October 28th, 2017|Marketing management|Comments Off on Using Google Analytics to Monitor Website Performance

It’s Not Too Early to Think About Your 2018 Marketing Efforts

September might seem early to plan for 2018 marketing efforts, but it really isn't. Think about it:  You need to establish your marketing budget for next year if you haven't already. You also need to take a look at what you did, what worked, and what you'll do differently in 2018. It's not too [...]

By |2019-03-11T11:05:59-07:00September 8th, 2017|Marketing management|Comments Off on It’s Not Too Early to Think About Your 2018 Marketing Efforts

Tools to Manage Your Small Business Marketing

Marketing is a critical component to growing your business, no matter what size your company is.  As a small business, finding the right tools to manage your marketing effective can make a big difference in how well your marketing attracts prospective clients. Here are a few great marketing programs, resources, and tools to manage [...]

By |2019-03-13T13:32:37-07:00May 27th, 2016|Marketing management|0 Comments

Successful Small Business Marketing Management

Small business owners who are looking to invest in marketing are constantly seeking ways to better manage marketing for small business.  The challenge is that most small business owners are spending their energy on running their business, trying to finish client work, and handle the day to day business operations, leaving precious little time [...]