Social Media Marketing

Every small business owners knows that social media marketing can help promote their business, but understanding how to do it correctly can be challenging. That’s why Strategic Marketing Services has created a series of blog posts designed to help small businesses marketing their company effectively on social media. Facebook, Twitter, LinkedIn…we cover them all! We add to our collection constantly so be sure to visit our blog often to get the latest updates and tips.

If you’d rather leave your marketing efforts to the experts, contact Strategic Marketing Services to help you with all your small business marketing needs!

Here’s How to Get Better Performing Ads on TikTok

TikTok is fast becoming a viable advertising platform for many small businesses. Beyond simply posting videos, marketers are starting to see how placing paid ads on the platform can really pay off if done correctly. Here’s how to get better performing ads on TikTok. What is TikTok: a refresher If you’ve heard of TikTok and [...]

By |2021-09-08T15:05:59-07:00September 8th, 2021|Paid advertising, Social media marketing|Comments Off on Here’s How to Get Better Performing Ads on TikTok

Is Your Small Business Getting the Most Out of Social Media Efforts?

It’s no secret that social media can be a powerful marketing resource for small business owners. Unless you’re running ads, marketing on social media platforms is free, except for your time. Surprisingly, most small businesses don’t know how they can fully leverage their social media presence to get the most out of it. Is your [...]

By |2021-05-11T15:11:54-07:00May 19th, 2021|Social media marketing|Comments Off on Is Your Small Business Getting the Most Out of Social Media Efforts?

Simple Steps You Can Take to Improve Instagram Engagement

Instagram continues to be one of the faster-growing social platforms for small businesses. Nearly one in three internet users are Instagram users. Instagram is now the fastest growing social network. Most savvy small business marketers know the value of Instagram, but engagement can be a struggle for some businesses. Here are a few simple steps you [...]

By |2021-03-23T15:41:59-07:00March 23rd, 2021|Social media marketing|Comments Off on Simple Steps You Can Take to Improve Instagram Engagement

Using LinkedIn Events for Marketing Your Webinars

Small businesses have done an impressive job pivoting their planned in-person events to online. In addition to the usual channels to promote an upcoming event, consider even more exposure by using LinkedIn Events for marketing your webinars and other events. What are LinkedIn Events? According to LinkedIn, the LinkedIn Events feature provides members with an [...]

By |2021-01-28T14:23:34-07:00January 11th, 2021|Social media marketing|Comments Off on Using LinkedIn Events for Marketing Your Webinars

Simple Tips for Making Your Social Media Posts Stand Out

Social media is a fantastic way for small business owners to connect with their target audience but trying to stand out in a sea of marketing messages can be a real challenge. Here are a few fun and simple tips for making your social media posts stand out. Use images that enhance your posts It’s [...]

By |2020-12-07T14:26:09-07:00December 7th, 2020|Social media marketing|Comments Off on Simple Tips for Making Your Social Media Posts Stand Out

Tips to Getting More Traffic from Your Instagram Followers

Managing your social media platforms can be time-consuming. While some marketers stop at follower count as their measure for ROI, savvy marketers know that driving people to your website is the best way to see a return on investment. Not sure how to get people to click through to your site? Here are a few [...]

By |2020-10-26T13:43:37-07:00October 26th, 2020|Social media marketing|Comments Off on Tips to Getting More Traffic from Your Instagram Followers

Recent Twitter Change Is Driving More Traffic to Websites

Twitter recently rolled out a new feature that is resulting in more click-throughs to content posted on their platform. Learn about how the recent Twitter change is driving more traffic to websites and how you can take advantage of this for your own small business marketing. Twitter update In June, Twitter began testing a feature [...]

By |2020-09-28T14:10:57-07:00September 28th, 2020|Social media marketing|Comments Off on Recent Twitter Change Is Driving More Traffic to Websites

Facebook Business Suite and How it Can Help Your Small Business Marketing

Facebook’s new Business Suite is making it easier for businesses to access tools to manage Pages, Instagram, and Messenger from one place. Keep reading to learn more about Facebook Business Suite and how you can use it to better market your small business. What is Facebook Business Suite? Facebook Business Suite is a new app [...]

By |2020-09-17T16:54:20-07:00September 21st, 2020|Social media marketing|Comments Off on Facebook Business Suite and How it Can Help Your Small Business Marketing

Plan Your Social Media Messaging for Best Results

Social media has been one of the most powerful tools for small business owners during the pandemic. Unable to see clients in person, small business marketers have relied heavily on social media to communicate with prospects and clients alike, as well as fellow business owners, vendors, and industry experts. While social media is most effective [...]

By |2020-08-31T17:43:58-07:00August 10th, 2020|Social media marketing|Comments Off on Plan Your Social Media Messaging for Best Results

New Instagram Features Small Business Owners Should Know

Instagram has become an integral part of many small business owners’ marketing plan. It is grown significantly over the years, offering much more than just picture sharing options. If your small business uses Instagram as part of your overall marketing mix, here are the new Instagram features you need to know about. New shop tab [...]

By |2020-08-03T14:38:29-07:00August 3rd, 2020|Social media marketing|Comments Off on New Instagram Features Small Business Owners Should Know
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