Marketing Strategies

There are all kinds of marketing strategies that you can employ for your small business, but which ones are right for you?  Having a marketing plan will help you decide which marketing efforts are right for your business. Take a look at our collection of articles on marketing strategies. Each article provides insights that will help enhance your overall marketing efforts, starting with the creation of a marketing strategy.

Looking for assistance with your marketing efforts? Strategic Marketing Services can help!  Contact us to see how we can help you grow your business.

Starting a Marketing Strategy for Your Small Business

Every small business owner is looking for ways to improve their business, whether it’s to increase new sales, grow their brand awareness, or enter new markets to find new clients. One of the best ways to do this is through marketing. The best way to intelligently plan for marketing to ensure you’re getting the best [...]

By |2023-03-01T17:34:28-07:00March 1st, 2023|Marketing strategies|Comments Off on Starting a Marketing Strategy for Your Small Business
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Your Business Might Be Seasonal, But Your Marketing Shouldn’t Be

A lot of small businesses are seasonal, which means they have busy times of the year and certain months that are considered off-season. If your business is seasonal, chances are your revenue reflects this as well, with substantially more revenue coming in during busy months, and slow (or no) revenue coming in during the off-season. [...]

By |2022-06-22T16:53:42-07:00June 22nd, 2022|Marketing strategies|Comments Off on Your Business Might Be Seasonal, But Your Marketing Shouldn’t Be
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SWOT Analysis Can Drive Your Small Business Marketing Efforts

We’re big proponents of having a strategy in place before you start your marketing efforts. For a lot of small business owners, one of the first steps to creating a small business marketing strategy is to perform a SWOT analysis. Learn more about what that is and how it can drive your small business marketing [...]

By |2022-03-15T17:07:50-07:00March 15th, 2022|Marketing strategies|Comments Off on SWOT Analysis Can Drive Your Small Business Marketing Efforts
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The Golden Rules for Marketing Your Small Business

Trying to understand let alone execute all the different marketing tactics out there can be overwhelming for any marketer. Which social platforms? How often should I post on Facebook? When should I send out emails? How long should my blog post be? We get it! Marketing can be overwhelming, but regardless of what kind of [...]

By |2021-03-31T17:48:51-07:00March 31st, 2021|Marketing strategies|Comments Off on The Golden Rules for Marketing Your Small Business
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Understanding Buyer Personas and Why You Need Them for Marketing

The most fundamental of any marketing effort is understanding the audience you’re targeting, otherwise known as your target audience. Most small businesses have a fairly good grasp of who their target audience is. Some have taken the effort of diving deeper and describing their ideal client. To get the most out of your marketing efforts, [...]

By |2021-03-09T14:35:36-07:00March 9th, 2021|Marketing strategies|Comments Off on Understanding Buyer Personas and Why You Need Them for Marketing
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Position Your Small Business Marketing Efforts for Next Year

December is a great time to take a step back, take a deep breath, and start laying the groundwork for the following year. We recently wrote about updating your marketing strategy. Here are a few more activities you may want to undertake before the new year rolls around to better position your marketing efforts. Clean [...]

By |2020-12-22T08:46:49-07:00December 21st, 2020|Marketing strategies|Comments Off on Position Your Small Business Marketing Efforts for Next Year
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Time to Update Your Small Business Marketing Strategy

As the end of the year approaches, now is a good time to reflect on this crazy year and look ahead to next year. That includes your marketing plan! While this year was a bit unusual, you should still be able to glean some information on which marketing tactics worked for you, which tactics didn’t, [...]

By |2020-12-14T16:49:42-07:00December 14th, 2020|Marketing strategies|Comments Off on Time to Update Your Small Business Marketing Strategy
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Let Your Clients Help You Market Your Small Business

With everything going on right now, small business owners might feel a little overwhelmed trying to market their business. What many do not realize that if asked, your customers would be more than happy to help you market your small business. Really! Here are a few examples where you can partner with your clients to [...]

By |2020-11-11T16:06:58-07:00July 13th, 2020|Marketing strategies, Referrals, Reviews|Comments Off on Let Your Clients Help You Market Your Small Business
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Small Business Marketing Resolutions to Make in 2020

As we wind up 2019, it’s time to look ahead at 2020 and what you can do to grow your small business. Marketing should play a big role in your 2020 business planning. If you’re looking for some fresh ideas and inspiration to take your marketing to the next level, here are small business marketing [...]

By |2019-12-30T15:36:31-07:00December 30th, 2019|Marketing strategies|Comments Off on Small Business Marketing Resolutions to Make in 2020
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Understanding the Basics of Keyword Research for Better Marketing

Keyword research serves as the foundation of your content marketing efforts. As a matter of fact, it strongly influences SEO, social media, and pretty much all of your marketing tactics, so it’s definitely an important function to understand and know how to execute effective keyword research. Not sure where to start? Here’s an overview to [...]

By |2019-08-29T12:56:54-07:00August 29th, 2019|Marketing strategies|Comments Off on Understanding the Basics of Keyword Research for Better Marketing
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