Marketing strategies

/Marketing strategies

There are all kinds of marketing strategies that you can employ for your small business, but which ones are right for you?  Having a marketing plan will help you decide which marketing efforts are right for your business. Take a look at our collection of articles on marketing strategies. Each article provides insights that will help enhance your overall marketing efforts, starting with the creation of a marketing strategy.

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Understanding the Customer Journey for Better Marketing Results

One-size-fits-all marketing is a thing of the past. We know that people consume information in different ways which is why we need to create several channels for our marketing, and make sure that the content we create in our marketing efforts is varied as well, based on different learning styles. If your small business has [...]

By |2019-06-21T09:00:05-07:00June 21st, 2019|Marketing strategies|Comments Off on Understanding the Customer Journey for Better Marketing Results

The Differences Between Inbound Marketing and Outbound Marketing

There are so many terms to know when it comes to marketing. It can be overwhelming for a small business marketer or entrepreneur to keep all the marketing terms straight let alone know how to execute all the different marketing tactics out there. Two terms that seem to be dominant in marketing lingo these days [...]

By |2019-05-17T14:28:34-07:00May 17th, 2019|Marketing strategies|Comments Off on The Differences Between Inbound Marketing and Outbound Marketing

The Perfect Marketing Trio: Blogging, Email Marketing and Social Media

There are so many options when it comes to marketing your small business. Digital marketing can be especially confusing for those who have limited experience and don't know where to start. If you're just starting your digital marketing efforts, there are three activities in particular that can really make an impact online. Learn more [...]

By |2019-03-03T11:12:14-07:00February 23rd, 2019|Marketing strategies|Comments Off on The Perfect Marketing Trio: Blogging, Email Marketing and Social Media

Marketing Resolutions You Should Make in 2019

The new year is upon us and with it comes the promise of new beginnings. If you make a practice of making business resolutions for yourself each year, be sure to check out this list of marketing resolutions you should make in 2019. Create or update your marketing strategy It's hard to take the [...]

By |2019-03-06T10:43:19-07:00January 4th, 2019|Marketing strategies|Comments Off on Marketing Resolutions You Should Make in 2019

Still Don’t Have a Marketing Strategy for Your Small Business? Start here.

It's not secret that every business should have  marketing strategy to help drive their marketing efforts, measure results, and show which tactics are working and which ones aren't. However, most small businesses still have not taken the time to create an overall strategy, which is likely leading to lost lead opportunities and wasted money. [...]

By |2019-03-11T11:05:40-07:00September 15th, 2017|Marketing strategies|Comments Off on Still Don’t Have a Marketing Strategy for Your Small Business? Start here.

What’s Your Unique Value Proposition?

The business landscape today is highly competitive. While every business should be able to clearly articulate what makes them better than their competitors, this is especially important for small businesses. Small businesses need to know what their "UVP" or unique value proposition is. What makes them different than their competitors?  Why would a prospect [...]

By |2019-03-13T13:12:47-07:00December 2nd, 2016|Marketing strategies|Comments Off on What’s Your Unique Value Proposition?

Need a Marketing Strategy? Start With These Five Things

When someone starts a small business, one of the first things they should do is create a business plan. The second? A marketing strategy. Why? Because marketing is one of the best ways you can invest in your own company, and a marketing strategy will help you understand where you should market, who you [...]

By |2019-03-13T13:22:23-07:00August 12th, 2016|Marketing strategies|Comments Off on Need a Marketing Strategy? Start With These Five Things

Starting a Marketing Strategy for Your Small Business

Every small business owner and entrepreneur is constantly looking for ways to improve their business, whether it’s to increase new sales, grow their brand awareness, or enter new markets to find new clients. One of the best ways to do this is through marketing. However, marketing is only effective if it is based on [...]

By |2018-07-31T21:33:12-07:00November 24th, 2015|Marketing strategies|0 Comments