SEO

SEO can be confusing for small business owners who are looking to bring quality traffic to their website, but it doesn’t have to be!  Search engine optimization should be interwoven into all of your small business marketing efforts! So how exactly to you accomplish that?  Good question! Strategic Marketing Services has created a series of short, helpful articles to help educate small business owners on all aspects of SEO, from basic terms to best practices and techniques. Check back here often, as we’re always adding to our collection of search engine optimization articles! Rather leave these efforts to the experts?  Contact Strategic Marketing Services to help with all your marketing needs!

Are You Still Following These Outdated SEO Tactics?

Any marketers that have been around a while have seen the SEO landscape change significantly over the years. Most changes have been good, and a few have been frustrating. Like it or not, if you want to see legitimate results, you need to know which SEO tactics work and which ones need to be left [...]

By |2022-11-04T10:27:02-07:00November 9th, 2022|SEO|Comments Off on Are You Still Following These Outdated SEO Tactics?

Why Off-Page SEO is Important for Your Small Business

For SEO strategies, there are two approaches you can consider. First, there’s onsite or on-page SEO, where you’re focusing on making your website as SEO-friendly as possible. The second approach is off-page SEO, also referred to as offsite SEO. Off-page SEO includes all the activities you do off your website to help boost your search [...]

By |2021-08-04T14:22:25-07:00August 4th, 2021|Link building, SEO|Comments Off on Why Off-Page SEO is Important for Your Small Business

Leveraging SEO to Increase Lead Generation for Your Small Business

With all the different marketing tactics to leverage, small business owners often put too little stock in SEO and how it can impact lead generation. Learn how you can boost your lead generation with some basic SEO practices. What is SEO? SEO stands for search engine optimization. Search engine optimization is the process of improving [...]

By |2021-07-13T11:37:58-07:00July 7th, 2021|SEO|Comments Off on Leveraging SEO to Increase Lead Generation for Your Small Business

Image Optimization Tips for Better SEO

There are several factors that make up a well-optimized site in the eyes of Google. One of those factors is image optimization. Unfortunately, it’s a step that even the savviest small business marketers often overlook. It’s no secret that images boost your marketing effectiveness yet poorly optimized images can actually detract from your efforts. Here [...]

By |2021-02-17T16:04:02-07:00February 8th, 2021|SEO|Comments Off on Image Optimization Tips for Better SEO

SEO Mistakes You Need to Fix for Better Website Rankings

A lot of marketing professionals will try to make you believe that SEO is way too complicated for non-marketing professionals to do anything about, but that is simply not true! There are necessary SEO activities that you should be doing every time you create content for your website. There are also SEO mistakes that you [...]

By |2020-08-31T17:42:59-07:00August 24th, 2020|SEO|Comments Off on SEO Mistakes You Need to Fix for Better Website Rankings

What to Look for When Conducting an SEO Audit on Your Website

It’s a good idea to conduct an SEO audit on your small business website, especially if you feel the site is not performing as it should. Decreased rankings, dwindling traffic, increased bounce rate, or slow-loading web page are all indicators that you may have SEO issues that need to be addressed. While you could hire [...]

By |2020-08-31T17:44:14-07:00July 27th, 2020|SEO|Comments Off on What to Look for When Conducting an SEO Audit on Your Website

The Best Free SEO Tools That Will Make You a Better Marketer

Small business marketers know the importance of measuring their marketing efforts, since many don’t have the luxury of unlimited time, resources or budget to waste and therefore need to know what efforts are working, which aren’t, and how to constantly improve. There are a few really amazing marketing tools but unfortunately, many are simply too [...]

By |2019-08-08T17:58:32-07:00August 9th, 2019|SEO|Comments Off on The Best Free SEO Tools That Will Make You a Better Marketer

Onsite SEO Is An Ongoing Process For Your Website

SEO, also known as search engine optimization, is a part of digital marketing that is confusing for a lot of small business owners. Many owners hire a company or marketing consultant to review their site and optimize it. While that initial review is a great start, what most people don't realize is that onsite [...]

By |2019-03-08T16:40:54-07:00March 8th, 2019|SEO|Comments Off on Onsite SEO Is An Ongoing Process For Your Website

Does Social Media Help SEO?

Social media can be one of the most effective ways to build your brand, general leads, and showcase your expertise to a large audience. When used, correctly, social media can help small businesses generate revenue and grow their business. Still, many small businesses owners haven't embraced social media completely. Some say it's too time-consuming [...]

By |2019-03-03T11:13:53-07:00February 8th, 2019|SEO, Social media marketing|Comments Off on Does Social Media Help SEO?

SEO Hacks for Small Business Owners

For too long, SEO has been presented as some kind of mystical expertise known to only a few individuals who charge a lot of money to do SEO for your website. Trying to get an answer as to how a website is “SEO’d” usually resulted in vague answers the few understood. Yet small business [...]

By |2019-03-06T10:48:57-07:00December 7th, 2018|SEO|Comments Off on SEO Hacks for Small Business Owners
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