We just can’t get enough information on content marketing and as a small business owner, you should stay in the know on the latest tips and trends. Our collection of blog posts about content marketing should help you on the path to success. Rather hire someone to handle your content marketing? Contact us! We’d be happy to help!
It is no small task to establish and operate an effective website for your business. There is no end to the information you want to provide your current and prospective customers and then, after you share an idea, you may feel that it is in need of expansion. Many small business owners find that blogging [...]
We've all heard the statistics before: According to the Nielsen Norman Group, viewers typically leave a website within 10 to 20 seconds. You won't get a second chance to make a good first impression. How can you possibly make your content engaging enough to keep people's attention so they'll read your content? If you're [...]
Voice search continues to be a hot topic in marketing. While voice search was once limited to speaking into your smartphone, the advent of smart speakers like Alexa and Google have made the ability to get on-demand information from almost anywhere. Understanding how people initiate searches and requests for information from these devices will help [...]
Companies large and small know the value of good content marketing. Not only does it position your company and brand as subject matter experts, it helps your site stay fresh and relevant by consistently adding new content for search engines to crawl. Targeted and well-written content will attract new visitors to your site, which also [...]
As the end of the year nears, many businesses take the time to step back, look at how well the year went, and how they can improve upon those successes for next year. That may include updating a business plan, re-evaluating budgets, or looking for new innovations to invest in for the upcoming year. [...]
If you've had your website for a while there's one thing that should be fairly obvious to you by now: websites are never done. They are a living, breathing representation of your business which (hopefully) is also ever changing, growing and improving. It's important for your small business that you regularly review your website [...]
Lately (OK, maybe the last 3-5 years!) you can't read a marketing article without someone praising the many benefits of leveraging content as part of an overall marketing strategy. And we agree! But guess what? Here's something that not many marketers are willing to say out loud: content marketing can be a big pain! [...]
With all the articles, conferences, books and videos about the merits of content marketing, it's amazing how many people still ask us, "Should we start a blog?" Understandably, content marketing is much more than just blogging, but creating and maintaining a blog is a good way to get started with content marketing. So why [...]
Coming up with new content ideas to keep your small business blog active can be a challenge. Savvy marketers know that one way to keep content fresh and exciting is to repurpose content you've already published. By putting a new spin on the content, you can engage new audiences and establish yourself as a [...]
Content marketing is one of the more powerful ways of showcasing your business as a subject matter expert. For many small business owners, that means blogging. Many business owners are dutifully blogging weekly, wondering if their efforts are making a difference. So how can you tell if your blogging efforts are working? Let's take [...]
