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Whenever a client first embarks on content marketing with us, we talk about the importance of making content useful for their audience. Our favorite suggestion is, find out what questions people are asking and create content to answer those questions. You can take it a step further by finding out your customer’s pain points and [...]
No matter what kind of marketing tactics you are using, it’s important to consistently measure the results of your efforts to determine if the time and money spent are giving you reasonable ROI. The challenge is, sometimes it’s hard to tell exactly HOW to measure results for the work you're doing and if those “results” [...]
At Strategic Marketing Services, we dedicate a lot of time to educating our clients about all aspects of small business marketing, from blogging to email marketing to videos and why it’s important to have a solid mix of marketing efforts in your overall strategy. Even with all this useful information at your fingertips, sometimes it [...]
As we wind up 2019, it’s time to look ahead at 2020 and what you can do to grow your small business. Marketing should play a big role in your 2020 business planning. If you’re looking for some fresh ideas and inspiration to take your marketing to the next level, here are small business marketing [...]
Another holiday season is here, and your small business is doing well… congratulations! The end of the year is the perfect time to take a moment to review all you’ve done over the year for your marketing efforts; what worked, what didn’t, and how you want to adjust your marketing efforts for next year. While [...]
There are two groups of marketers when it comes to link building: those who love doing it and those who hate doing it. Link building is not easy and if done incorrectly, can cause more harm than good. That’s why you might get a deer in the headlights look when you ask your marketing [...]
Local SEO provides potential customers the information that they want, when they want it when they’re searching for local business like yours. Even if your business does not have a website, local search optimization helps your business stand out in local searches and helps drive more traffic to your website. Unfortunately, many people approach this as a one-and-done process. If your company depends on local business [...]
Websites are the marketing powerhouse for small businesses. Regardless of what kind of business you have, it's critical to have website. If it's been more than a few years since your last major website overhaul, it may be time to readdress your website to make sure you're getting the most out of it. Is it [...]
Voice search continues to be a hot topic in marketing. While voice search was once limited to speaking into your smartphone, the advent of smart speakers like Alexa and Google have made the ability to get on-demand information from almost anywhere. Understanding how people initiate searches and requests for information from these devices will help [...]
Companies large and small know the value of good content marketing. Not only does it position your company and brand as subject matter experts, it helps your site stay fresh and relevant by consistently adding new content for search engines to crawl. Targeted and well-written content will attract new visitors to your site, which also [...]
