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Blogging has been a tried-and-true marketing method for many years now, but as is the case with most tactics, how we blog has changed dramatically. With all the new marketing technologies out there, is blogging still important to small business marketers? Let’s take a look. Blogging showcases your industry’s expertise Not all small business owners [...]
It is no small task to establish and operate an effective website for your business. There is no end to the information you want to provide your current and prospective customers and then, after you share an idea, you may feel that it is in need of expansion. Many small business owners find that blogging [...]
There are so many options when it comes to marketing your small business. Digital marketing can be especially confusing for those who have limited experience and don't know where to start. If you're just starting your digital marketing efforts, there are three activities in particular that can really make an impact online. Learn more [...]
With all the articles, conferences, books and videos about the merits of content marketing, it's amazing how many people still ask us, "Should we start a blog?" Understandably, content marketing is much more than just blogging, but creating and maintaining a blog is a good way to get started with content marketing. So why [...]
Content marketing is one of the more powerful ways of showcasing your business as a subject matter expert. For many small business owners, that means blogging. Many business owners are dutifully blogging weekly, wondering if their efforts are making a difference. So how can you tell if your blogging efforts are working? Let's take [...]
Every small business should have an onsite blog, a place to add new, fresh, relevant content on a regular basis. You want to provide content to your readers that they find useful, so you create blog posts that answer questions people are asking, providing information people are looking for. But when you're a small [...]
Running a small business is not easy. New startups especially struggle when it comes to where to put what little budget, they must promote their new business. It’s no secret that you can’t ignore marketing if you expect to bring in new clients. So how can you promote your new business if you don’t have [...]
When small businesses first embark on content marketing efforts, they often question if it’s still of value because they struggle to find topics they feel are relevant to their readers. Keeping in mind that your content should be helpful to your readers, our favorite suggestion is to find out what questions people are asking and [...]
The beginning of a new year is a great time to assess how well your marketing performed last year and how you can up your game. If you’ve been following a small business marketing strategy, now is the time to take a look at how results stacked up to the plan. Some of your results [...]
Any marketers that have been around a while have seen the SEO landscape change significantly over the years. Most changes have been good, and a few have been frustrating. Like it or not, if you want to see legitimate results, you need to know which SEO tactics work and which ones need to be left [...]
