Yes, we’re writing ANOTHER blog post about video marketing!  Why? Because if your small business hasn’t embraced video marketing, 2018 better be the year to change.  We get it:  your business making sales, delivery products or services, handling the books, reporting, and everything else that a small business owner juggles. And now we’re asking you to do video marketing too?  Yes! Here’s what small business marketers need to learn about video marketing.

Video marketing is one of the most powerful marketing tools online right now, and it gets more popular every day. To boost your online campaign with the most effective ROI you can get with a marketing tool, video simply cannot be ignored any longer…no excuses! The fact is, you have several options to choose from. Put aside your visions of renting a studio, hiring a camera and sound crew, and then paying someone to do all the edits to make it perfect. You really don’t have to go that far to have a solid video marketing presence. Here are a few easy options to get more familiar with.

Live video is gaining popularity

Brands are using live streaming more and more in order to reach the masses. Live streaming has become a focal point on social channels such as Facebook, Snapchat, Twitter, and YouTube invest significant sums of money into building and enhancing their own live stream platforms.  Probably time your company got on board too! So what’s the deal with live video?  Consumers are more often watching videos on their smartphones, and live video is perfect for that. In 2016, Facebook Live became the hot new trend in digital marketing. offers live-streaming video capabilities to users. You can start broadcasting video live from your smartphone, and write an optional text description for the event. Any users following you will have the ability to “tune in” to the broadcast. At the end of the video, you can complete the video, at which point it will be posted as a permanently available feature on your timeline. The maximum time limit for a broadcast is currently 30 minutes, and you can block specific users if you desire. Followers love the extra connectivity to a brand that live video offers.

virtual realityVirtual reality videos for businesses

Facebook introduced a new VR headset that’s expected to hit the market in 2018, and digital marketing experts say it will change the landscape of video marketing altogether. Keep connected to this fast-growing video trend and learn how you can leverage it.  Virtual Reality videos are immersive video content accessed through the use of virtual reality headsets. Unlike the ordinary videos, virtual reality videos create in illusion of the user being part of the video through the rendition of 3D images. While this might be a big jump for a company who has never done any video, envision the possibilities if your services could be experienced through VR. If you’re having a hard time envisioning what it is, check out the YouTube channel dedicated to virtual reality and get inspired!

Videos are a must in 2018

Videos allow you to tell a story quickly, and in a way that consumers have been trained to enjoy through a culture of movie- and TV-watching. It gives you the ability to connect to the customer’s emotions, which helps them connect with your brand in a meaningful way. Remember, people consume information in different ways, so if all your content is text-based, you’re selling your marketing short. There’s a lot to learn about video marketing!

It’s OK to start simple

There’s some pretty cool trends in video marketing but if you’re just starting out, you can go simple and straightforward like this video about how to set up a YouTube Channel. It’s not fancy with a lot of bells and whistles but guess what? At the end of the video, viewers will know how to set up a YouTube Channel, and content marketing is about educating people, answering the questions they have and providing the information they need.

What small business marketers need to learn about video marketing is this:  just do it!  Not sure where to start?  Find a small business marketing consultant who can guide you through the process, from finding resources to establishing a budget to setting up a channel and more.

Patty Hughes
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