Video continues to be one of the most engaging forms of content marketing that small business owners can invest in. For those who have made a commitment to do more video marketing, the first logical step is to set up a YouTube, Vimeo, or other video sharing account. But don’t stop there! Make sure you’re getting the most out of your efforts by leveraging your social media accounts. Here’s why adding video to your social accounts improves engagement and overall impact of your videos.

Get your video platform set up correctly

Before you start sharing your videos on your social channels, be sure you have your video platform set up correctly. For many, that’s YouTube, but there are other options as well, such as:

  • Vimeo
  • DailyMotion
  • Twitch
  • LiveLeak
  • VEOH

Make sure your video platform is well-optimized, then make sure that each video you upload is also optimized to get the most engagement.

Make sure your social channel is connected on your website

While it’s perfectly acceptable to send viewers straight to your YouTube page, it’s a good idea to direct them to your website to either watch videos there or find your video channel through your website. Even if you do nothing more than add the social icon to your website, you’re already ahead of the game in letting people know you have a video channel.

Why you need to use videos on social media

use videos on social mediaAccording to Inc., here are the latest trends that reveal the best way to display your content on Facebook, Instagram, Snapchat, and Twitter:

  • YouTube: More than 5 billion video views are watched each day
  • Facebook: Around 500 million people watch Facebook videos every day
  • Twitter: 82% of Twitter’s audience watches video content
  • Snapchat: says they generate 10 billion video views every single day

If you’re not sharing your videos on at least a few of these platforms, you’re missing out!  However, posting videos varies by platform. Knowing how to post correctly will make a big difference in how well your audience engages with your videos.

How to post videos by social platform

There are several resources that explain how to post videos by platform. Here are just a few:

How to Upload a Video to YouTube

How To Directly Upload A Video To Facebook & Important Tools To Optimize The Post

How to Post Videos to Instagram 

Here’s How to Upload Saved Photos or Videos to Snapchat

Social media has provided businesses with a convenient and effective way to engage their audience through videos; a kind of visual marketing considered as one of the most important forms of content by marketers. As a small business, you should make sure you’re leveraging your videos on all your social profiles, or engage the services of a small business marketing consultant to assist you.

Patty Hughes
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