Podcasts for small business marketing is not a new concept. One of the main ideas behind having diverse content on your website is that people consume information in different ways. Some people are readers, others watch videos, and still others may prefer to consume information by listening. With so many small business owners juggling sales, marketing, finances, service delivery and more, sometimes the best way to get their (mostly) undivided attention is through a podcast.

The increasing popularity of storytelling in marketing is aided by technology, as smartphones allow people to consume shows on demand anywhere, and cars increasingly come equipped with satellite radio and Internet-friendly dashboards. It’s estimated that 64 percent of 12- to 24-year-olds and 37 percent of 25- to 54-year-olds in the United States listened to online radio weekly, and 30 percent of respondents reported that they had listened to a podcast at least once, with 15 percent indicating that they had listened to a podcast within the last month.

There are many resources that can teach you how to start your own podcast. However, just like any content marketing effort, you have to commit to doing it. Consistency is key, whether you want to podcast once a day, a week, a month or a year.  People will be looking for consistency and if you don’t provide it, you’ll quickly lose your audience. For many small business owners, podcasting might seem like an overwhelming endeavor because they simply don’t understand how it works, what to say, and how to build an audience. Like any marketing tactic you employ, your efforts should be measurable. If you can’t measure it, don’t do it. And starting too many different types of marketing efforts at once will be very difficult to measure. Sometimes the first step to understanding, if podcasting is right for your small business marketing, is to simply follow other podcasts to get a good feel for how they work.

Want to learn more about marketing your small business but simply cannot find the time to read an article or watch a video?  Below are a few great podcasts for small business marketing ideas. Grab your earbuds and check these out.

Duct Tape Marketing Podcast

Check out this weekly podcast featuring small business marketing interviews with experts, authors and thought leaders as interviewed by John Jantsch. You’re guaranteed to walk away with at least one new idea each week.

Social Media Examiner Podcast

Social Media Examiner’s Michael Stelzner highlights success stories and expert interviews from leading social media marketing professionals. Learn how successful businesses employ social media, learn new strategies and tactics, and gain actionable tips to improve your social media marketing.

Social Media Marketing Happy Hour Podcast

Hosted by Dawn Marrs Ortiz & Traci Reuter, this podcast is designed for the small business owner who is ready to leverage social media marketing sites like Facebook, Twitter, Instagram, and more to get more leads and more clients. Each episode is 15 minutes long, 5 days per week, and packed with tips to help you succeed in your entrepreneurial journey.

The McMethod Email Marketing Podcast

If you want to learn the ins and outs of e-mail marketing, which is still considered one of the most profitable marketing channels, then this is the podcast you need to listen to. It includes interviews with people who are experts in the field and provide actionable ideas to get your podcast off the ground.

If you’re ready to start your own podcast, be ready to commit and be consistent for the best results. Not yet ready? Hopefully, the above marketing podcasts will enlighten you not only on new and exciting marketing ideas in general but how that information, delivered to you by podcast, will make you more comfortable with the idea overall. Happy listening!

Patty Hughes
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