End screens are some of the best yet most under-utilized tools on YouTube! Learn how effectively utilizing end screens in your videos can enhance your videos.

Having end screens creates a connected and optimized online presence. This video details step 5 of 9; how to utilize these vital visual elements. End screens are populated in the last 20 seconds of a video, and should be used to add a link to a video or playlist.

Always, always, always add a link to subscribe, which will populate the image of a profile picture, and a custom image to encourage viewers to go to a site of your choice (a website, merchandising site, crowdfunding site, etc.). This will connect whatever content you create to your greater online presence, and allow for greater reception of your message!

Did you miss previous steps in our video optimization series? Catch up now! Visit our resources page now! to view the previous videos on optimization. Or contact Strategic Marketing Services to take care of all of your small business marketing needs. We’re here to help if you need us!

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Patty Hughes

President at Strategic Marketing Services

Patty Hughes is President of Strategic Marketing Services and has over 20 years of experience in marketing and sales strategy.Having been fortunate enough to develop exceptional business relationships with both customers and colleagues throughout the years, she has been honored to help small businesses grow and has enjoyed being a part of their successes by partnering with them to establish a well-developed marketing strategy and assist in managing their ongoing marketing needs.

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