If you’re one of the over 627,000 new small businesses to enter the market this year, you know there is a lot to think about to get your company seen by prospective clients. While there are many different options to consider when it comes to marketing tactics, one media that most marketers agree on is [...]
Here’s a disturbing fact: stats show that almost one out of every six WordPress-powered sites are vulnerable to attacks. More than half a million WordPress sites were compromised by attackers in 2021. It’s no secret that hackers love to go after small business websites. They’ll use cyberattacks on smaller businesses because they believe there is less [...]
Expanding your retail store by launching an online store is probably one of the best small business marketing decisions you can make to increase revenue. With the advent of the digital world, to stay ahead of your competition, you must explore the benefits of e-commerce. WooCommerce is worth a look. WordPress and WooCommerce WordPress and [...]
People are in a big hurry these days. They expect to get much more information than they used to in a fraction of the time. This is why you should worry about your website’s page speed. How fast is your website? Fast enough? And how much does it really matter? What is page speed? Page [...]
We’re big proponents of having a strategy in place before you start your marketing efforts. For a lot of small business owners, one of the first steps to creating a small business marketing strategy is to perform a SWOT analysis. Learn more about what that is and how it can drive your small business marketing [...]
There is no shortage of marketing articles, podcasts, videos, etc. that small business marketers have access to in order to enhance their marketing knowledge. Yet sometimes nothing beats a hard copy book, right? Something you can dog-ear, highlight, and pick up whenever you need to reference something or get inspired. We’ve found a few gems [...]
While the last couple of years opened our eyes to the possibility of online events and virtual meetings, many companies are chomping at the bit to get back to in-person events, feeling that face-to-face communication is still the most powerful way to connect with potential clients. If your small business is looking to return to [...]
Small business marketers are always looking for new and effective ways to help market their companies. While there are numerous platforms to advertise on, many marketers still find social media to be a viable and affordable option if done correctly. However, not all platforms make sense for small businesses. Find out if your small business [...]
Small business marketers know it takes a lot of effort to put together an email marketing campaign. Regardless of what email marketing platform you use, it takes considerable time to create a template, craft compelling content, find the right images, build your email lists, and segment lists to ensure you’re message is targeted for the [...]
It’s been another crazy year, hasn’t it? About this time of year is when we all get to sit back, take a deep breath, and marvel at what a wild ride the year has been. While it’s good for small business owners to enjoy the fruits of their labor by taking it easy during the [...]
