For many small businesses, the holiday season is the biggest time of year, bringing in the most revenue that will carry them into the following year when things slow down a bit. If your small business is a bit behind on holiday marketing efforts, not all is lost! Here are a few last-minute tactics to [...]
Small business marketers spend a lot of time trying to drive traffic to their website, only to lose those hard-earned visitors quickly when they don’t engage with the site or convert. Since the goal of marketing is to drive quality traffic to the website, why do we often lose out on conversions? Here are a [...]
If it feels like a lot of companies are changing their names and the names of their products or services lately, you’re not wrong! Facebook is now under the technology conglomerate Meta, which is the parent organization of Facebook, Instagram, and WhatsApp, among other subsidiaries. Recently Google made a change too: Google My Business is [...]
In larger organizations, there are typically two distinct teams when it comes to sales and marketing. One team focuses solely on marketing while the other focuses solely on sales. Because the roles of the teams are clearly defined, it’s easy to determine who is responsible for what when it comes to certain activities. For small [...]
Press releases are still a solid way to raise brand awareness. Many savvy small businesses still successfully leverage press releases to keep the public updated on important company news. If you’re considering using press releases in your small business marketing, be sure to avoid these press release mistakes so you get the most out of [...]
Many industries suffered significantly during the pandemic. While some are rallying back, others are still struggling to get to pre-pandemic levels. The restaurant industry is one that continues to lag behind in recovery as customers are hesitant to return. Here are a few ideas on how to bring more in more restaurant customers with these [...]
Many small businesses run on a fairly limited marketing budget, so it’s important that each dollar spent on marketing counts. Remarketing can be a powerful marketing tactic when done correctly. However, implementing remarketing may not work for everyone. Exactly what is remarketing, and should you try it? Definition of remarketing Remarketing is an online marketing [...]
WordPress is one of the most popular platforms used by small businesses for their website. While it’s a smart idea to outsource your small business marketing to a professional so you can focus on running your business, there are a few website fundamentals that are good to be aware of. Below we showcased a few [...]
TikTok is fast becoming a viable advertising platform for many small businesses. Beyond simply posting videos, marketers are starting to see how placing paid ads on the platform can really pay off if done correctly. Here’s how to get better performing ads on TikTok. What is TikTok: a refresher If you’ve heard of TikTok and [...]
As businesses are slowly starting up in-person events again, it’s important that the time, expense, and energy you spend on these events pay off. Below is a comprehensive timeline of event marketing activities to promote your event and execute effective follow-up after the event for the best results. Marketing timeline prior to the start of [...]
