There is no shortage of marketing articles, podcasts, videos, etc. that small business marketers have access to in order to enhance their marketing knowledge. Yet sometimes nothing beats a hard copy book, right? Something you can dog-ear, highlight, and pick up whenever you need to reference something or get inspired. We’ve found a few gems that every marketer should have in their collection. How many of these books are already in your library?

Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant

Yes, it’s a long title, but you’re going to LOVE this book! “Make competition irrelevant”? We’re in! It talks about collaborative expansion and how you can gain an advantage over your competition by following some tried and true marketing tactics. Definitely pick up a copy!

The Best Damn Web Marketing Checklist, Period! 2.0

This is an update of Stoney’s 2014 book where he shares his insights on organizing your marketing efforts for the best impact. We love it because it touches on all kinds of marketing tactics, so there’s bound to be something that resonates with you. If your marketing efforts are starting to feel a little unruly, grab this book and get organized!

Powering Content: Building a Nonstop Content Marketing Machine

Content continues to rule when it comes to ongoing marketing efforts. However, content marketing isn’t easy, and the author of this book gets it. And creating it nonstop? That’s a big undertaking, but Laura knows how to get it done. To ramp up your content marketing efforts, follow her recommendations to get it done.

Brand Now: How to Stand Out in a Crowded, Distracted World

It’s obvious to pretty much any online marketer that the digital space is crowded and noisy. Trying to capture the attention of your target audience is getting harder and harder. How does a small business marketing professional stand out and make their brand heard? Good question and Nick has answers. See how to make your marketing message stand out from the crowd and resonate while elevating your brand. Good stuff in this book!

How to Not to Suck at Marketing

How can you NOT pick up a book with that title, right?! No matter how seasoned a marketer you may be, we all get that sneaky feeling occasionally that we’re not making the impact that we should even when we’re doing all the right things. This book helps guide you on how to avoid the pitfalls and survive in today’s ever-changing marketing landscape. It focuses on essential skills for modern marketers today and is a must-read.

Don’t Make Me Think

This little delight focuses on website usability. The title says it all: how to make your website user-friendly and easy to use. It’s an update from the author’s 2000 edition and is valuable not only for web designers but marketers in general. Learn how not to kill your conversion rates by sending perfectly good leads to a perfectly confusing website. This book will show you how.

Obviously, there are a lot of good resources for small business marketers. We simply found these books to be fresh and innovative, definitely keepers! Pick up a few and see for yourself how to elevate your small business marketing to a new level! Happy reading!

Patty Hughes
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