Small business marketers are always looking for new and effective ways to help market their companies. While there are numerous platforms to advertise on, many marketers still find social media to be a viable and affordable option if done correctly. However, not all platforms make sense for small businesses. Find out if your small business [...]
It’s no secret that social media can be a powerful marketing resource for small business owners. Unless you’re running ads, marketing on social media platforms is free, except for your time. Surprisingly, most small businesses don’t know how they can fully leverage their social media presence to get the most out of it. Is your [...]
There are so many options when it comes to marketing your small business. Digital marketing can be especially confusing for those who have limited experience and don't know where to start. If you're just starting your digital marketing efforts, there are three activities in particular that can really make an impact online. Learn more [...]
Social media can be one of the most effective ways to build your brand, general leads, and showcase your expertise to a large audience. When used, correctly, social media can help small businesses generate revenue and grow their business. Still, many small businesses owners haven't embraced social media completely. Some say it's too time-consuming [...]
Video continues to be one of the most engaging forms of content marketing that small business owners can invest in. For those who have made a commitment to do more video marketing, the first logical step is to set up a YouTube, Vimeo, or other video sharing account. But don't stop there! Make sure [...]
As small businesses continue to embrace social media as a powerful way to reach their audiences, many small business owners are also discovering how quickly social media maintenance can eat up hours of your time. Social media is important, but when should you say enough is enough? Here’s how to simplify your social media [...]
As part of our "Expert Interviews" series, we're reaching out to industry professionals to get the story behind the company, and hear their insights regarding their industry and the future of marketing as they see it. This month's interview is with Mary Rabago, President & CEO of Mary Rabago Productions. Tell us a little [...]
Businesses are quickly getting on board with the idea of having a company page on Facebook. Small business owners who use social networking sites effectively are able to promote their businesses in powerful ways. Facebook continues to be the best social network to set up camp on as a business. It's an absolute no-brainer to be on [...]
On the surface, Snapchat looks like fun tool that can be used to send funny pictures and captions; amusing, but not very helpful for small business marketing. Not true! There are some great ways to use it as part of your marketing efforts. Here’s how to use Snapchat for business. What exactly is Snapchat? [...]
Instagram has grown to be a very powerful marketing tool, and small business owners could be missing out by not looking at the platform as a possible marketing tactic. Of course, not every marketing tactic works for every company, and no one company, especially a small business, can do everything on every social platform. [...]
