Businesses are quickly getting on board with the idea of having a company page on Facebook. Small business owners who use social networking sites effectively are able to promote their businesses in powerful ways. Facebook continues to be the best social network to set up camp on as a business. It’s an absolute no-brainer to be on there. It’s increased exposure for potential clients. It’s another avenue for generating leads. It costs nothing (unless you pay for ads or boosting; more on that in a later post). You can reach out to a targeted audience. It’s a great listening tool…..the list goes on and on. However, Facebook needs to be managed correctly to get the most out of it. Here are a few tips for managing your Facebook company page.
Create an engaging Facebook company page
Start by picking the right category for your business. There are six to choose from to start:
- Local business or place
- Company, organization, or institution
- Brand or product
- Artist, band, or public figure
- Cause or community
Fill out all the basic information on your company, including:
- Business name
- Address (if applicable)
- Phone number
- Email address
- Description of your business
- Add a call to action to encourage people to call, visit your website or other desirable outcomes
Pick a Facebook URL that is branded to your company name!
Pick a good profile picture; most companies use their logo. Make sure it’s a good quality image, not blurry. Same goes for your cover image; make it interesting so people connect with you and recognize your brand.
These are a few basics for setup. There are several articles on how to create the perfect Facebook company page that you can reference.
Decide who will manage your Facebook page
Facebook gives you the opportunity to invite people to manage your page, using different levels of access. To add and manage the admins for your page, go to Settings, and choose Page Roles. Add the person’s name or email address, pick the level of access you want to give them, and send the invite. It’s that easy! You can add, edit or change page roles from this page, see who the page owner is, and see existing page roles.
It’s a good idea to give users their own access versus sharing your login with everyone. Many small business owners have given out their personal logins for Facebook and then lose access when that person changes the access and leaves the company so take the time to set each person up with their own login.
Post relevant content that your Facebook audience cares about
If you want people to engage on your Facebook page, don’t just talk about your company. Share interesting industry information people care about. Answer questions that people are asking. Give them a peek behind the curtain by telling them stories about your company, your work, and your employees. Make it engaging so people will like, share and comment.
Monitor your comments
Posting is only the beginning of Facebook. You have to engage and to do that, it means monitoring activity such as comments. How do you know who is commenting? Look at the “notifications” menu item at the top. See a red dot? You’ve got mail (or a comment, a share, a like or something). Check it out!
Get some insights on how your page is doing
See how your page is doing by clicking the “insights” menu link. Here you can choose a date range to see what’s happening regarding actions on page, page views, recommendations, reach, likes, followers, videos, post engagement and more. This section provides some great intel on how your page is performing so be sure to monitor it to help improve your activities. It’s a good idea to look at different date ranges to really understand what’s working and what fell flat. You can actually export this data as well to really take the time to analyze and plan your company page efforts. Make sure to share this with others who are managing your page! You can drill even deeper by going to “publishing tools” to see how individual posts did.
Looking for more insights on how to manage your Facebook page? Here are a few great articles to read:
11 Ways to Boost Facebook Engagement for Small Businesses
20 Facebook Post Ideas Your Small Business Fans Will “Like”
Use the suggestions above to really leverage the power of your company Facebook page, or engage the services of a small business marketing professional to manage it for you.