There is a lot of confusion out there when it comes to sales and marketing. Many people think that sales and marketing are one in the same, but that would be an incorrect assumption. Unfortunately, many small business owners assume that if they're doing one or the other, they are positioning their business to [...]
Small businesses that sell products online are constantly looking for new ways to bring in more clients, sell more products, and keep customers happy. As an ecommerce company, do coupons help small businesses or do they hurt them? The new norm of buying online with coupons People who shop online, whether they're looking for [...]
We're back with another great expert interview; this time we chatted with Mike Leeds, Founder Pro Sales Coaching. He gave us some great insights on his company, why people should leverage outside resources for sales management, and where he sees the industry going in the future. Tell us a little bit about your background [...]
At Strategic Marketing Services, we strive to share great marketing tips that will help small business owners get more leads and ultimately more sales. We even share our thoughts occasionally on sales and marketing integration; how the two teams need to work together in order to achieve success for the whole company. However, it [...]
Sales efforts and marketing efforts are completely different, yet for a company to grow successfully, the two have to work together synergistically. Many companies, large and small, constantly struggle with getting the two aligned. Can sales and marketing teams work together effectively? Below are 5 strategies that work. Read on…. The sales/marketing problem in [...]
As entrepreneurs start new businesses, they're typically organizing their contacts through a collection of business cards, sticky notes, etc. At some point, they may graduate to putting all the contact data in an Excel spreadsheet, or they use their accounting software, such as QuickBooks, as their way of tracking customer contact data, thinking that [...]
