Marketers have a lot of different tactics to choose from when promoting a small business. There have been a lot of exciting new options available, several worth trying, but don’t overlook the tried and true tactics as you put together a small business marketing strategy. Email marketing is still a powerful tool for small businesses. [...]
There are so many options when it comes to marketing your small business. Digital marketing can be especially confusing for those who have limited experience and don't know where to start. If you're just starting your digital marketing efforts, there are three activities in particular that can really make an impact online. Learn more [...]
Listen up, small business owners! We see you out there: trying to run your business while balancing the books, networking, selling, delivering products or services, reporting, staying on top of industry trends, hiring...the list is endless and it can be overwhelming. We get it. So why are we adding yet another to-do to your [...]
There is a lot of misinformation out there, telling small business owners that email marketing is a waste of time. Not true! There are many articles that illustrate why email marketing is important and why it still works. It's not a waste of time. What is a waste of time is sending the wrong email [...]
Small businesses are constantly searching for new ways to engage prospects and clients. One of the more effective ways of keeping in touch is through an email newsletter, but only if you do it correctly. Everyone is inundated with emails throughout the day, every day, so what does it take to make your email [...]
The saying, “the money is in the list” still holds true today as it remains important to build up a good email marketing list to share your small business information with an interested audience. If people have given you permission to email them information about your company, you need to take advantage of this [...]
