As small businesses continue to embrace social media as a powerful way to reach their audiences, many small business owners are also discovering how quickly social media maintenance can eat up hours of your time. Social media is important, but when should you say enough is enough? Here’s how to simplify your social media [...]
Social media calendars are a great way to make sure you're staying on track with your small business social media marketing efforts. With so many different platforms, it can be difficult to keep track of which ones to post on which days at what time, let alone what the messaging should be. Don't wing [...]
Social media can be the great equalizer for small businesses, allowing them to reach audiences is many more ways than they can with traditional media alone. In addition, online, the size of a business is not nearly as relevant as how engaged the business is with their audience. Yet many small businesses forgo using [...]
Facebook. Twitter. LinkedIn. Snapchat. Periscope. The social media options for small business owners can be overwhelming. Which one do you choose? Should you do them all? How can you effectively participate in social media and still run a business? Is it even worth the effort to be on social media at all? Trying to [...]
