When you’re finally ready to dip your toe into paid advertising, Google Ads is the obvious choice for a lot of small business owners. While Google endeavors to make the set-up process as easy as possible, it’s good to be familiar with a few fundamentals and have all the information you need gathered so set [...]
Pay per click advertising. People love it and they hate it. PPC can bring instant results, or instantly drain your budget. With Google's recent upgrade and rebranding (AdWords is now called "Google Ads"), they now offer a full range of advertising options across search, display, YouTube, and more. Even with all the handy tools Google [...]
There are many companies out there that specialize in PPC campaigns, especially Google AdWords. Google AdWords can either be a very effective tool for small businesses, or the biggest drain on their marketing budget. It makes sense to have someone who really understands Google AdWords create and manage your campaigns for you, but if [...]
Pay-per-click advertising can be a quick, effective, and measurable way to get more visitors to your website, but it can also be the fastest way to drain your marketing budget dry. If you’re spending a lot of money on Google AdWords or other PPC platforms and not seeing results, here are 5 reasons why [...]
