You can’t visit a social platform or search online without being served up ads every step of the way. Paid ads are everywhere. As a matter of fact, over 7 million advertisers invested a total of $10.01 billion into PPC ads in 2017. 85% of consumers use the internet to search for local businesses. Brand awareness can [...]

With so many options open to consumers on how they learn about products and services, a savvy marketer knows that they need to go to where their potential clients are. If you’ve done your research, ideally starting with a marketing strategy, you should have a fairly good idea of a few options on where [...]