WordPress is one of the most popular platforms used by small businesses for their website. While it’s a smart idea to outsource your small business marketing to a professional so you can focus on running your business, there are a few website fundamentals that are good to be aware of. Below we showcased a few WordPress basics every small business owner should know.
Almost every website out there will have multiple pages for content such as the home page, about us, etc. However, many websites will also add a blog, which allows them to add fresh, new content to their site on a regular basis. But what’s the difference? Pages are used for static content, whereas posts are for more timely content that is regularly updated. Depending on your website, you can have any combination of pages and posts. Pages hold cornerstone, standard information for your website, whereas blog posts can dive deeper into a topic, be more temporary in nature, or be timelier with updates. Here’s a great article about the difference to get a better understanding.
Featured images are the primary image you assign to each blog post you create. While you can add additional images to any blog post, the featured image is the one that will likely show up when your blog post is shared. As a general rule, this image doesn’t appear within the body of the post itself, though most of the time it will appear in your post’s header, somewhere near the title.
While most small business owners have little time to truly work on their website on a regular basis, it’s always a good idea to understand the WordPress basics so you can communicate clearly with your small business marketer or others who may be working on your website. Need more help understanding how your website works? Contact us! We’d be happy to help you better understand how you can get more out of your WordPress website.
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