TikTok is fast becoming a viable advertising platform for many small businesses. Beyond simply posting videos, marketers are starting to see how placing paid ads on the platform can really pay off if done correctly. Here’s how to get better performing ads on TikTok.
Small business marketers are hopping on to TikTok because it’s still a fairly untapped platform with little competition. Chances are if you’re marketing on the platform, you won’t be up against any of your competitors for market share. The easiest way to get started on TikTok is simply to create an account and create a video, which you can do right from the platform on the TikTok app. You can edit the video with a variety of tools found right in the app, including combining videos, adding animation, and much more. Then you upload your video, add hashtags, and post. What’s nice about TikTok videos is that you can also share them on your social channels for additional exposure.
Most advertisers that are new to TikTok advertising opt for in-feed ads.
Start by setting up a new ad account. You’ll be asked for an email address and a password then prompted to enter a code you’re sent. First, you’ll have to prove you’re human with a little verification task, then you get the email. Once you’re in, you can actually create your account. Choose your account manager mode (either works fine; we liked the simplified mode to start):
Pick your advertising objective from the provided list. Create a campaign name. Keep following the prompts until you’re ready to launch your campaign. If you’re feeling unsure how to set up your campaign, check out the “Inspiration” section on the TikTok website for some great ideas. Hootsuite also wrote a great step-by-step on how to set up a campaign which is great to review before you jump into it.
Any paid campaign effort you do, regardless of platform, is going to involve a bit of guesswork until you can run a few ads and measure what works and what doesn’t. However, here are a few tips to help you have a better chance of a winning TikTok ad.
Your dashboard will show you a few important pieces of information that will help guide your advertising efforts:
Get familiar with the reporting filters provided that include ad creative, audience demographics, device type, and placement. Use your small business marketing strategy to help guide your choices for better targeting. Together, this will help you see in greater detail how your ad is performing.
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