If you are a small business marketer that hasn’t taken a second look at TikTok, maybe it’s time to do so. While TikTok originally started out with lip-syncing clips and other humorous videos, it’s quickly expanded into something quite substantial and a platform you should consider putting a few marketing dollars towards. Keep reading to learn more about TikTok and why it might just be the next tactic in your marketing arsenal.
HubSpot boils the possibilities down to how TikTok can be used. Marketers can leverage TikTok in three main areas:
Influencer Marketing – engaging with the influencer community. Because influencers have a solid understanding of the platform, they can transform stiff brand messages into fun and creative videos. This type of marketing is particularly effective at opening your content to a new audience and boosting brand awareness.
Original Content – while Tik Tok fans love originality, you don’t need to spend hours producing the next viral content piece. The best performing TikToks are ones that replicate a current trend.
Paid Ads – ads are a more recent addition to the platform. Powered by their own advertising platform, TikTok For Business, brands can run in-feed ads or create branded hashtags and video effects.
While the first brands to join TikTok were well-known companies, small businesses should look at why brands of all sizes are joining the platform and how they can take advantage as well.
By incorporating TikTok into your small business’s marketing strategy, you can solidify brand recognition and messaging, highlight product and service offerings, and connect with a growing and influential audience that has the potential to become loyal and lifelong customers. The platform provides marketers with a direct way to reach target audiences and engage in real-time conversations that shape interests as a community. Utilizing TikTok can expand your small business’s reach, attract more potential customers and generate sales. Here’s one important concept to keep in mind: TikTok is all about fun and entertainment. So, you do not have to shy away from letting your brand personality shine through in your videos.
Running a small business is not easy. New startups especially struggle when it comes to…
If you’re a small business owner, you want your website to be creative and interesting…
One of the easiest yet most overlooked sources of new business for small businesses is…
Marketers have a lot of different tactics to choose from when promoting a small business.…
Creating a marketing budget for your small business is essential for achieving your marketing goals.…
Link building is an important aspect of search engine optimization (SEO) and plays a significant…