Many small businesses run on a fairly limited marketing budget, so it’s important that each dollar spent on marketing counts. Remarketing can be a powerful marketing tactic when done correctly. However, implementing remarketing may not work for everyone. Exactly what is remarketing, and should you try it?
There’s been quite a bit written about this topic, but we love the guide by Outbrain. They list the following as benefits of remarketing:
When compared to traditional paid advertisements, remarketing ads with retargeting campaigns cost much less to reach the same audience and can be highly cost-effective to online advertisers. The Google Display Network is a popular platform for remarketing campaigns. Here’s a final note on the value of remarketing: 96% of visitors that come to your website are not ready to buy. This means you’re likely only able to persuade 4% of traffic to buy what you’re offering the first time they arrive on your website.
Search Engine Journal did a great write-up on different types of campaigns and how best to put your target audience in “buckets” to get better results. Here are a few types of remarketing campaigns they suggest:
Looking at the list above, you can see how the audiences may differ and how, therefore, your remarketing message should differ.
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