People are in a big hurry these days. They expect to get much more information than they used to in a fraction of the time. This is why you should worry about your website’s page speed. How fast is your website? Fast enough? And how much does it really matter?
We get asked this a lot…. ALOT. Obviously, it depends on what kind of content you have on the page, how substantial the content is (text, images, videos, etc.), and much more. Different pages can have different loading speeds depending on their page elements, such as images and code. Ideally, you’ll want your website to load within three seconds, or two seconds if it’s an ecommerce site. The two-to-three second mark is the turning point where bounce rates skyrocket – in fact, 40% of consumers will wait no more than three seconds before abandoning a site.
We mentioned above how the type of content on a page can impact speed. Here is a bit more detail regarding that as well as other factors. If you have images on a web page, the size of the image may impact how quickly the image loads. For videos, there’s a marked difference between videos housed on a website vs. a feed from YouTube. Content isn’t the only item impacting page speed. Other factors include your server’s performance, the user’s internet provider, the browser being used to access your site, and the type of connection used. Obviously, you can’t control several of these factors, but it’s important to improve the factors you can for better SEO.
You can check your website speed using a free speed test on Google’s PageSpeed Insights, which can also let you know what could be negatively affecting your site speed SEO.
Page speed is definitely an issue you should pay attention to on your small business website. Understanding what it is, how it impacts SEO, and how to improve it will help your small business attract and keep more traffic to your website.
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