Every small business should have a presence on Facebook. While there may be a lot of confusion over the recent changes with Facebook, it’s still a very viable marketing avenue and a great way to engage with prospects, customers, vendors and even the media. Here are a few tips to setting up your company Facebook page.
HubSpot came up with a great infographic suggesting a few do’s and don’ts when it comes to your Facebook page. Be sure to take a moment to look at it; it’s outstanding!
The key to an effective company page on Facebook is to not only complete every section, but to add content in a descriptive, compelling, engaging fashion. Look at your content through the eyes of your page visitors. Will they understand who you are? Will they care? Will they be inspired to take some kind of action (like, share, visit your website)? Remember, Facebook is another avenue for marketing your business, so be sure to put your best foot forward!
When you’re ready to set up your page, be sure to visit our Resources page and download our “How to Set up A Facebook Page for Your Business” PDF. It’ll walk you through the process by providing illustrations on exactly what to do. Can’t get any easier than that!
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