Managing your social media platforms can be time-consuming. While some marketers stop at follower count as their measure for ROI, savvy marketers know that driving people to your website is the best way to see a return on investment. Not sure how to get people to click through to your site? Here are a few tips to get more traffic from your Instagram followers.
Small business marketers love Instagram Stories because they’re an easy way to get in front of more eyes without getting lost in the Instagram feed. To get the most out of your stories, add a link to Instagram Stories that will send traffic to your site if a user swipes up or clicks the native “See More” text at the base of a linked story. You can also add “swipe up” call-to-action stickers. Make sure you have a verified Instagram account to access this feature.
IG Stories are great but, of course, short-lived. To consistently drive traffic from linked Instagram Stories beyond 24 hours, use highlights. You can either gather a library of evergreen stories you want to shine your spotlight on or use a single story per highlight as navigation to the key categories of your website.
It’s always a good idea to have conversations with your social media followers, and Instagram is no exception. If you have followers who DM you with questions or comments, feel free to add a link in your response back to them to encourage them to click through to your website. This could be in response to new followers, a question about a product or service, or anyone seeking more information. Of course, this is only effective if you’re actively monitoring your Instagram, so your DM response is timely. If you don’t have the bandwidth to monitor your social media accounts actively, find a small business social media management professional who can help with this. It can significantly increase your website traffic, lead flow, and sales!
Instagram is a powerful way to market your small business and drive traffic to your site. Using these tactics can help drive more traffic from your Instagram followers to your website. Try it now and see how it impacts your website traffic.
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