Content marketing continues to be one of the more powerful ways to market your small business. It can help you maintain a strong brand identity for your audience and create a long-term and trustworthy relationship with those who actively seek out your content to answer questions they have. However, content marketing is hard, which is why it’s so important to take advantage of user-generated content for your marketing.
User-generated content can be used in several ways. You’ll often see this kind of content on a brand’s social media platforms, but it can also be used on your website, print marketing, or almost any other channel of marketing. You’ll often see user-generated content (UGC) on social platforms such as Instagram and Facebook. This type of content usually is in the form of pictures or videos, which is the preferred two formats for those creating UGC for a brand.
We’ve mentioned a few already, but here are additional examples of UGC:
Need more ideas? Check out NewsCred’s 10 ways to get more UGC.
User-generated content can be as simple as a review or as robust as a customer-created how-to guide to one of your products. UGC will depend on what kind of product or service you have, how engaged your customers are, and how assertive you are in asking your trusted customers to participate. Knowing what UGC is, how to use it, and how it will benefit your small business marketing will help guide you to the best way to obtain and use user-generated content for your own marketing. No matter where you start, take advantage of user-generated content for your marketing to help build brand awareness, and ideally generate more leads.
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