One of the most overlooked aspects of small business marketing is the creation of a marketing budget. Many small businesses, especially start-ups, approach marketing budgets as "whatever is left over to spend" or they'll spend in spurts, with no real plan and no way to measure how effective that spend was. While many may feel [...]

Most small business owners understand the value of having a business plan before launching a new business.  However, when it comes to a marketing budget, many small businesses don’t establish a formal budget for their marketing efforts. While many may feel it’s not necessary if some semblance of marketing was built into an initial [...]