Having a strong online presence is critical to the success of small businesses today. One of the best ways to establish that presence on a local level is to take advantage of all that Google Business Profile has to offer. Not sure you’ve optimized your profile? Check out these tips.
With Google Business Profile, you can manage how your local business shows up across Google products, like Maps and Search. If you run a business that serves customers at a particular location, or you serve customers within a designated service area, your Business Profile can help people find you.
According to Google, with a Business Profile, you can:
Besides the fundamentals listed above, here are a few suggestions for small businesses to get the most out of their Google Business Profile (GBP):
One of the easiest ways to keep your online profile fresh and engaging is to add images on a regular basis. For each picture posted, you can indicate if it’s a team photo, an internal image, an external image, and more information about the photo. Make it a habit to try and post a new photo at least once a week! Be sure you’re using original photos!
On GBP, you can post images, events, and updates; be sure to take advantage of all these options to keep your online presence fresh and relevant. Share blog posts, add an upcoming event, or post an image. Mixing it up will keep it interesting for readers.
Whenever you create a post for Google My Business, you always want to include a call to action. Google My Business allows you to choose from the following calls to action:
Just like any content marketing effort, always use your target keywords and keyword phrases when posting content to your GBP. Not sure what are the best phrases to use? Work with a small business marketing consultant to help you craft a targeted list.
Keep in mind that your Google Business Profile is locally based with the intent of targeting local businesses. Be sure to use your location (city, state, etc.) as relevant in your posts, descriptions, and events whenever possible.
Google Business Profile is a fantastic way to elevate your small business online. Be sure to get the most out of your profile by following these simple suggestions!
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