Local marketing is critical to small businesses that depend on the surrounding community to bring in business. This is especially true for those who need actual foot traffic to come into their brick and mortar location. One option to really focus on local marketing for your business is through Nextdoor. Keep reading to learn how to use Nextdoor for your local small business marketing.
Your presence on Nextdoor can be as basic or robust as you choose it to be, depending on the amount of time and budget you want to dedicate to the platform.
Businesses can create a profile for free on Nextdoor. Simply go to the home page and create a personal profile first, then you can create a business profile. You cannot have a business profile on Nextdoor without creating a personal one first. Once you have created a personal profile, follow these steps to create a business profile:
Next, you will want to set up your business profile. It is relatively straightforward, asking you to upload a logo and a cover photo, add your business story, and add your contact info (address, telephone number email, etc.). You will also have the opportunity to add more detailed categories to define your business better. You will also want to add photos to the gallery to make your profile more interesting.
Hootsuite created a great guide on how businesses can use Nextdoor, including some great screenshots to make the process easier.
The key to success with Nextdoor is consistency. Treat it like a social media platform, which means be consistent in your activity, constantly try to make connections with other local people, ask for recommendations, and run deals to help your business stand out.
While Nextdoor is free and can be effective without spending a dime, advertising can help get your business in front of even more eyes locally. Here are the options you have to use paid advertising on Nextdoor:
This local platform can be a valuable way for local businesses to reach more local customers. Understanding how to use Nextdoor for your local small business marketing can give you options for growing your revenue and increasing your business’s presence in the local community.
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