Searchers online are becoming much savvier when it comes to website security. They understand that there are many questionable websites out there that promise the world but are only looking to take advantage of people’s trust, whether that be by taking their credit card information and using it for other purposes, or stealing personal information that can be used against searchers at a later date. It is becoming exceedingly difficult to earn people’s trust when they visit your site for the first time, but there are some ways to make your website more trustworthy to visitors.
They are all meant to showcase a company’s trustworthiness. If possible, you can make your site more trustworthy in the eyes of site visitors by adding one or more of these to your website. Wordstream wrote a great article a few years back about trust signals to help you with more ideas.
Sure, we all know that no company is going to put BAD testimonials or reviews on their site. Nonetheless, having testimonials on your website helps gives visitors peace of mind by knowing your company has earned good testimonials for your product or service along the way. By using testimonials in text, audio, or video formats on your site, you introduce content that will convincingly promote your company and help establish credibility. Testimonials work because they are not strong sales pitches; they come across in an unbiased voice and establish trust. Not sure how to get those testimonials? We wrote a couple of articles on how to ask for more testimonials and reviews.
It is a good idea to give people several options should they want to reach out to you, so be sure to showcase all those options on your site, including:
You could also add a chat feature to your site so people can contact you immediately. Several free and paid options are available for websites.
Nothing screams “sketchy website” than one that has not been updated. Be sure you are adding fresh content regularly. If you have a copyright date on your site, be sure to update it every year. Add new blog posts to your site regularly. Be sure that it is obvious you are actively maintaining your website with content useful to visitors. If you don’t have time to keep your site up, engage the services of a small business marketing professional to do it for you.
Being found online is only part of the battle. To ensure that people stay on your website and engage with you, it is crucial to make your website more trustworthy to visitors. Following these suggestions is an excellent place to start!
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