Backlinks play an important role in driving organic traffic via search engines, especially in competitive industries. When combined with strong technical SEO foundations, great on-page SEO, excellent content, and a good user experience, link building can be super effective at driving more organic traffic. Unfortunately, too few small business marketers know how to create quality backlinks to their site, usually because they’re unsure how to get started. Here’s how to start building quality backlinks to your site.
Before starting a link building campaign, it’s important to know that other than acquiring a link, you won’t typically see the results of your efforts for some time; link building is definitely a long game. It takes time for link building to have a positive effect on the rankings of your website; that time can vary depending on several factors:
To get started creating backlinks to your site, here are some simple ways to start. If you’re a beginner to link building, try these few steps to get started:
When you analyze sites that might give you a backlink, check whether their pages are indexed by Google. A stale, outdated site won’t provide much value in the way of backlinks. Looking for a blog is a good place to start. Or you can simply look for the URL on Google and see if the page comes up in the search results. If the page isn’t indexed, the backlink doesn’t contribute to your rankings.
Now it’s time to sell the value of your website! The outreach is a bit different for each type of inquiry. Neil Patel put together a fantastic resource full of link building templates for outreach that will prove invaluable to you and will help you communicate the value of a link back to your website to the webmaster or website owner you’re communicating with. Again, link building is a slow and steady process; don’t be discouraged if you get a lot of rejections or silence. It’s just like sales; just keep plugging away!
Link building isn’t the easiest marketing effort, but it’s important! Building quality backlinks to your site will pay off in time so keep at it to see results.
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