Video marketing continues to grow in popularity, and there’s no doubt how effective videos are in getting your message across. However, just like any marketing tactic, execution can make or break how effective your videos are. Be sure to avoid these mistakes in your video marketing efforts.
Before we talk about the pitfalls, let’s reiterate just how effective videos are. Consider these stats according to Lemonlight, a video production company:
They actually offered up 67 stats about video marketing so if these don’t convince you, check out the full article!
While you might be creating a video on the cheap (from your phone) it still costs you time, which is precious for small business owners. Like any marketing tactic, have a plan for your video. Determine issues like:
If you create a video just to create one, plan on the results to likely be minimal. Have a plan, or work with a small business marketing professional to help you craft one.
Nowadays, videos are all about being short and to the point. Creating a lengthy video will likely cause you to lose a good majority of your viewers before they finish watching the video. Aim for 30-90 seconds, with 60 seconds being the real sweet spot. Here’s another reason for shorter videos: not all social platforms support longer videos, so you’re limiting where you can distribute your finished video.
Your videos will only be effective if people can actually find them. Good SEO practices can help. Be sure to properly title your video with keywords related to the content, take the time to properly fill out your video description, including links back to your website, and add keyword tags with industry and brand terms.
Video marketing is an enormously powerful marketing tool for small businesses. Avoid these mistakes to endure you’re getting the most out of your efforts.
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